Now accounting for 20 percent of the revenue taken in by News Corp.’s cable
empire, FX has seen income grow from just $279.7 million in 2006 to $460.7
million in 2011.
“When you look at the ramp-up of ad revenue for FX, as they’ve increased
their movie content, they’ve also increased their ad revenue,” Erik Brannon, the
IHS analyst who prepared the report, told paidContent.
Among networks not devoted full-time to movies (a la Fox Movie Channel), AMC
also ranks high for movie reliance. While the network is known for
original-series hits like Mad Men, Breaking Bad and The
Walking Dead — now staples in the Netflix streaming lineup — nearly 80
percent of its air time is filled with movies.