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But it's AOL's own properties the company aims to build up as a go-to premium buy for brand advertisers. Display revenue on AOL properties grew by 2 percent. The company is betting on premium ad formats such as its rich-media laden Project Devil units to entice brands to spend more. AOL reported that more than half of the advertisers who bought the ads in Q1 re-upped this past quarter. Armstrong admitted that last year the company's focus was not data-driven, and stressed the firm's renewed mission to ensure that data - meaning results-related numbers proving the value of buying AOL's ad products - is at the heart of its sales approach. People cannot leave the building without data, said Armstrong. Mobile and video ad revenue are key to future growth for AOL, said Armstrong, who said that last summer 75 percent of insertion orders included both platforms. Today, it's close to 100 percent, he said. The company reported that videos, video views, and video revenue rose at double-digit rates, though it did not break out revenues for video advertising.

""Mobile search queries and mobile commerce" which have "resulted in changes in our product mix, including a significant increase in mobile search queries and a deceleration in the growth of desktop queries. We expect that our revenue growth rate will continue to be affected by evolving consumer preferences.'"

"According to the recent BIA/Kelsey forecast, U.S. social media ad revenues will reach $9.2 billion in 2016, up from $4.6 billion in 2012, representing a compound annual growth rate of 19.2 percent. According to the U.S. Local Media Forecast, the local segment of U.S. social media advertising revenues will grow from $1.1 billion in 2012 to $3 billion in 2016 (CAGR: 28 percent)."

"Fast-growing Internet services like Netflix Inc. (NFLX), online movie purchases and DVD rentals from Redbox kiosks lifted U.S. home-video spending in the third quarter, countering the continued drop in DVD sales. Total sales rose 0.2 percent to $3.94 billion, the industry-backed Digital Entertainment Group said today in an e- mailed statement. Revenue from subscription streaming more than doubled while online purchases of movies and TV shows rose almost 38 percent, the group said."

Lisa Marino notes that advertising has become a good source of revenue for them. "In the case of Zoo World, that franchise generates 40% of its net revenue after Facebook Credits from ad units. It's very, very highly tuned to ads because we found that our ARPPU overall was much higher than trying to continue to tune for digital goods monetization in games that are very 40-year-old mom-centric." Marino was bullish on the future of advertising for RockYou. "We've always been huge pioneers on the advertising side, and we're beginning to expand that to third-party games that we don't own and operate," she noted.

"But before they can become global media brands, venture-backed video content providers need to earn revenue. Dublin-based BalconyTV, which showcases up-and-coming music artists, has nearly 32 million views but is exploring advertising, sponsorships and brand partnerships to capitalize on its massive following. "We'll probably bring a brand on board and advertisers in the short-term," said BalconyTV Chief Executive Stephen O'Regan.  "We need to get a lot of things right before we can reach our goal of becoming a large music brand globally." AwesomenessTV, meanwhile, is currently relying on advertising revenue it shares with Google but Terbeek said the earnings were "material" so far. But he added that larger opportunities including licensing content to third parties and big media brands exist down the road, not to mention potentially lucrative exit opportunities."

"predicts mobile games could drive the whole game software industry's revenues to $100 billion by 2017, making it one of the most lucrative sectors for entertainment and software. He said the mobile and online game sectors could grow at a compound annual growth rate of 23.6 percent to $60 billion by 2017."

Converting a twitter feed into a personal revenue stream.

Good to know: free-to-play wins = good for advertisers

A threat to the telecom industry. Web apps like Facebook and WhatsApp erode the need for "wireless data plans" which are the primary source of revenue for wireless carriers.

Gilt boasts 1.3 million downloads of its app for iPad, iPhone and Android. Our iPad app actually gets longer time per visit than our Web site does! We are also seeing that more that 15 percent of our total revenue coming from mobile devices and we continue to drive third screen exposure for the brands we sell on Gilt.

"Mr. Denton got some solace for the lost ad revenue: State Farm opted to sponsor the Tumblr blogs with the tag line "Backup Site Covered By State Farm" as well as information on how to file a claim. Insurers such as State Farm, Geico, Allstate and others are some of the advertisers that buy into disasters and have emergency funds set up to do so."

"Facebook is making quick progress in growing its mobile advertising business, according to major ad platform Kenshoo. It sees 20% of all Facebook ad spend going to mobile. That's a big boost from October when Facebook said 14% of its ad revenue came from mobile. Meanwhile, 71% of Facebook ad spend targeted to mobile phones goes to Android, further proving Facebook has to focus more on Google's OS."

""Brands like Clevver and Smosh really didn't look outside their initial iteration to monetize," he said. "As production values go up and as audiences get larger, it really is the responsibility of companies like Alloy who shepherd these brands to make sure we're maximizing the exposure and exploring opportunities for additional revenue.""

Tagging this to see how accurate Apple predictions are;-)