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Simeon Spearman

angrybirds tweets - home - 0 views

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    Twitter-centric microsites; could be a bigger trend beyond Super Bowl - refer to em's weekly from 2.2
Greg Steen

Social Media Fail: Homesense Facebook Fans Referred to 800 Number - 0 views

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    the home apparel company posted some insensitive old ads and replied to commenters with a suggestion to call the 800 number.
Simeon Spearman

Brand Ad Dollars Continue Migration From TV to Online Video, Agencies Say | ClickZ - 0 views

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    "CPG clients will continue to spend a lot on video to replace the erosion of audiences for TV," said Gina Smilyansky, digital strategy director at Aegis-owned Carat, in reference to users' increased use of devices such as laptops and tablets. Carat currently works with CPG giant Procter & Gamble, with Smilyansky focusing on the Gillette brand.
Simeon Spearman

38 Million in US Purchase Under Influence of Social Media [STUDY] - SocialTimes.com - 0 views

  • 23.1 million discover new brands or products through social media (up 22% from 2010) 22.5 million use social media to learn about unfamiliar brands or products (up 9%) 17.8 million are strongly influenced in their purchase decisions by opinions in social media (up 19%) 15.1 million refer to social media before making purchase decisions (up 29%)
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    Nice stats on social influence on purchase decisions
Greg Steen

You're, Like, So Not Getting The Job - 0 views

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    Interesting ad from the academy of linquistics, also references a study of hesitations in speech and their effect on how we are perceived.
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