"CPG clients will continue to spend a lot on video to replace the erosion of audiences for TV," said Gina Smilyansky, digital strategy director at Aegis-owned Carat, in reference to users' increased use of devices such as laptops and tablets. Carat currently works with CPG giant Procter & Gamble, with Smilyansky focusing on the Gillette brand.
23.1 million discover new brands or products through social media (up 22% from 2010)
22.5 million use social media to learn about unfamiliar brands or products (up 9%)
17.8 million are strongly influenced in their purchase decisions by opinions in social media (up 19%)
15.1 million refer to social media before making purchase decisions (up 29%)