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Ivy Chang

In-Store Gets the Cold Shoulder, as More Women Favor Web Buying - eMarketer - 1 views

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    Women's network SheSpeaks and female-oriented marketing firm Lippe Taylor surveyed over 2,000 US female internet users in March 2013 and found that only 6% reported still researching products primarily in-store, while another 5% asked friends and family for recommendations most often. The rest-89% in total-did their browsing mostly on the web, either via desktop (71%) or on mobile devices (18%).
Jinah Kim

Google's Acquisition of Motorola Is Still a Bust And Will Be For a While - 0 views

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    Could be useful in recommendations on how to market Motorola branded products.
Ivy Chang

Test Drive: Zappos Introduces PinPointing, a Pinterest Shopping Companion Tool - NYTime... - 0 views

  • Zappos, the online shopping Web site, is trying to change all that with PinPointing, a service that recommends Zappos products based on Pinterest pins and boards. The pins and boards triggering suggestions don’t necessarily feature Zappos products. Recommending items based on particular images is nothing new — see every fashion Web site urging you to “shop this look”
Ivy Chang

Store Drives Sales With Relevant Recommendations [FUTURE OF RETAIL] - PSFK - 1 views

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    PSFK report on future of retail
Ivy Chang

Wi-Fi Cutting Board Lets Cooks Search For Recipe Tips As They Chop - PSFK - 1 views

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    Concept: a digital chopping board that can connect to the internet via WiFi and display healthy recipes, recommended daily allowances or RDA, portion sizes, and other information.
Ivy Chang

How Quickly Do You Respond to Customer Service Requests on Social Media? - SocialTimes - 0 views

  • 71 percent of survey respondents said they are likely to recommend a brand to others when they get a quick and effective response, compared to the 19 percent of customers who said they would still recommend a brand even when they did not hear anything from the company at all.
Abeeda Mahboob

Want to Advertise on Tumblr? Create Some Cool GIFs | Digital - Advertising Age - 2 views

shared by Abeeda Mahboob on 04 Oct 12 - No Cached
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    Tumblr is recommending that advertisers use Radar to promote posts that feature images or GIFs because these are the posts that result in the most engagement actions -- likes, reblogs and follows. Tumblr also lets advertisers pay to reserve space on Tumblr's Spotlight section, which organizes Tumblr blogs by category. This is about as targeted as Tumblr advertising gets right now. While many internet upstarts are focused on highly-targeted advertising, Tumblr seems to be at least initially focused on broad-based advertising buys aimed at reaching as many Tumblr users as possible. "We don't really know anything about our users," Mr. Webb said, adding that Tumblr only collects email addresses and birth dates. "And we don't really care," he added. "We will give you great content and you will find it on your own."
Ivy Chang

Infographic: The Psychology of Social Commerce | Digital Buzz Blog - 0 views

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    Social Proof: 81% of customers reach out to friends and family members on social networking sites for advice before purchasing products Authority: 77% of online shoppers use reviews to make purchase decisions Scarcity: 77% of people like getting exclusive offers that they can redeem via Facebook. We assign more value to products that are less availableLike: 50% of shoppers have made a purchase based on the recommendation of the people they follow(and like) on social networks. We follow those we like and do the things they do Consistency: Purchases made from the brands we trust reinforce our future shopping patterns Reciprocity: We have an innate desire to repay favors in order to maintain social fairness, whether those favors are invited or not
Ivy Chang

Great deals that fit your lifestyle - oBaz - 1 views

shared by Ivy Chang on 26 Jul 12 - No Cached
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    personalized recommendations on products
Simeon Spearman

Bloom.com - 0 views

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    Social beauty store. I don't understand all the particulars but it seems to be a shopping/recommendation tool for beauty.
Ivy Chang

Body-scanning touchscreen corridor offers digital recommendations in-store | Springwise - 2 views

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    The Inspiration Corridor, a booth that uses facial and body recognition, as well as purchase histories, to suggest items to consumers and help locate them.
Emily Knab

Designer Proposes Google Vitamins - PSFK - 0 views

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    google vitamins- concept would come with daily reminders via phone/email apps that recommend and dispense dosage  
Emily Knab

NYTimes.com Adds Facebook Connection | WebProNews - 0 views

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    facebook integration lets users see friends comments and recommendations on articles and most popular articles, log on with facebook info daily 8.31
Emily Knab

Foursquare Experimenting With Recommendation Engine - 0 views

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    foursquare testing recommendations
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    daily 9.23
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