Group items tagged

Goal: The Wild Foundation, a non-profit dedicated to protecting the wilderness, started the Forever Wild Rhino Protection initiative to save Rhinos from extinction due to hunting in Asia.  Problem: Like all non-profits they had no money to create awareness and get support.  Insight: People don't always pay attention to these types of serious causes, but they sure seem to have a lot of time to watch silly viral videos on the internet.  Strategy: Find a way to have the message integrated into these silly viral videos... for free.  Solution: Download the top trending viral videos from YouTube, edit part of the video to include messaging about their initiative, re-upload the video with the same exact title as the original and call it YouTube Interventions. 

Are portals still viable?

Why does Apple stock go down?

47% profit margin; comparatively, Facebook  = close to 30%, Google = 29%, Apple = 28%

app that rewards people to tweeting about a non-profit, volunteering, etc. points redeemable for discounts at local companies.

80% of profits from student-made game go to restore the wetlands on the school's campus

I like this trend

It ties Facebook up with one of the bigger companies in the area of mobile billing: Bango is the payments provider for RIM's App World, which yesterday once again laid claim to being the second-most profitable app storefront after Apple's

The aptly named app development firm Hiccup has finally fixed a major meow mixup: The interface in their free iPad app, "Game For Cats," allowed felines across the world to download premium content add-ons by accident. Like many iPad gaming firms, Hiccup opted to go for a freemium profit model. Their game comes loaded with a screen emulating a laser pointer, whose darting red dot is irresistible to most cats. But screens displaying other forms of virtual catnip--a mouse on a string, for example--cost 99 cents as DLC (downloadable content). There was only one problem: Early versions of the game had a user interface that made it extremely easy for cats to purchase the DLC with their paws--taking their human guardians (but not their credit cards) completely out of the equation.

Tilt World partnered with non-profit WeForest -- points Tilt World players earn in the game help buy real seeds and trees to aid with reforestation efforts in Madagascar.

Not sure I'm a fan of this idea, regardless of a Apple's potential to profit.

"Trends Presents; Social Gaming..."

youtube could earn $450M by the end of this year