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Ivy Chang

Dropbox Carousel organizes your lifelong memories in one app - 0 views

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    It's an app for both iOS and Android that takes your photos from your Dropbox account and organizes them by time, date and event, and any new photos that you take will automatically backup to the cloud. You'll also be able to not only share all of your precious memories with family and friends, those same people can return the favor and share some of their pics and vids so you can add it to your personal deck of digital slides.
Simeon Spearman

FarmVille Adds First Branded Crop, Goes Organic - 0 views

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    Farmville adds first branded crop from Cascadian Farm, an organic foods company.
Simeon Spearman

Banjo v3 brings your friends on Facebook, Twitter, LinkedIn and Instagram together, org... - 0 views

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    ""We've indexed 52 billion unique connections," says Patton, "So when you go to Atlanta it's customized to you. We can personalize everything to you as an individual user as it happens.""
Simeon Spearman

Nielsen: Foursquare Has 10.4M Monthly Users | Adweek - 0 views

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    "At any rate, the 10.4 million figure seems to be at least marginally good news for Foursquare, which, according to one investor capital source, is having to work harder for funding these days than in years past. ComScore earlier this year reported Foursquare drew just between 5 million and 6 million users monthly from March to June.  The Nielsen number is likely informative for brands still in the consideration stage about cultivating their Foursquare presence through organic features on the app or via the platform's nascent ads offering. Whether or not it's a good number for three-and-a-half-year-old Foursquare is probably a matter of opinion. And it's worth noting that Nielsen ranks the geo-social company only behind Facebook (78 million) and Twitter (23 million) in terms of July mobile app users. Overall, Foursquare usage, per Nielsen, was up 118 percent during the month year-over-year."
Simeon Spearman

In-Game Advertising Still Not Drawing Ad Budgets | ClickZ - 0 views

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    "Sam Glassenberg, CEO of Funtactix, which develops social games for major motion pictures like The Hunger Games, said the in-game ad market presents both huge opportunities and new risks for brands and agencies. He cited statistics from NPD and said that there are almost 200 million online gamers out there who play games for an average of 13 hours a week. Yet, the majority of ad spend still goes to TV or banner ads and only a fraction to games, he noted. "How are we going to close that gap?" he asked. The discussion was organized by SponsorPay, a Berlin-based engagement advertising company whose application rewards users that watch an ad with virtual currency and other goodies. SponsorPay is one of a handful of companies out there including SocialVibe, Flurry and WildTangent seeking to help games developers monetize their product and brand advertisers engage consumers with such ads. Games entrepreneur Wilson Kriegel, formerly with Zynga, addressed this potential by discussing his involvement with mega-hit Draw Something, an online drawing game developed at his former company OMGPop, which Zynga acquired in March. The game allows people to draw things and share them with their friends. Since its launch early in 2012, it has seen over 90 million installs, 10 billion drawings created and was a top trending topic on Twitter.  Companies including McDonald's, Disney and Sprint have incorporated their ads into the game. Kriegel said that ad features including in-game banners, game features and in-game call to actions seen a clickthrough rate of 1 percent to 10 percent-unheard of in an industry where average CTRs are 0.7 percent."
Simeon Spearman

40% of Brands Using DMPs But Emphasize Internal Data | ClickZ - 0 views

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    ""DMPs were initially built to inform display, but more and more marketers understand they have to utilize that data across channels. They're all interested in finding ways to leverage those insights in all the different ways they speak to a consumer," said Cory Treffiletti, senior vice president of marketing for BlueKai. Nevertheless, 64 percent said improved ROI was a main driver for use of a DMP, and 60 percent said the technology would help the company to more effectively centralize, organize and leverage first-party, online and offline audience data for targeting, whether that first-party data was internal or a client's."
Simeon Spearman

Lapka for iPhone: five sensors to measure the world, inspired by NASA and Yves Saint La... - 0 views

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    "Lapka goes on sale today, a $220 set of sensors for detecting radiation, electromagnetic fields, humidity / temperature, and perhaps most interestingly, a sensor for measuring how organic your food is. But are we really in danger of radiation poisoning or overexposure to electromagnetic waves on the streets of our neighborhood?"
Simeon Spearman

Craziness At The Polls? Get the Evidence on Your Smartphone. | Mother Jones - 0 views

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    "But someone must still curate all of this citizen journalism, and that's where a group called Video The Vote comes in. A member of a network of voting rights groups known as the Election Protection Coalition, Video the Vote wants anybody who notices voting problems to document the situation and bring the footage to its attention. "In an era of partisan voter purges, onerous ID requirements, and organized intimidation, it's not enough for citizens to just cast their ballots," says Matt Pascarella, Video The Vote's campaign director. In addition to collecting citizen uploads, he'll field a national network of his own videographers to target swing-state hotspots."
Ivy Chang

Personal calendars given an artificial intelligence makeover through iPhone app | Sprin... - 0 views

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    a mobile productivity app that analyzes data from a user's mobile calendar and applies artificial intelligence and machine learning to enhance meetings and events throughout the day. Specifically, it's designed to find and neatly organize in context everything the user needs to be fully prepared, including contacts, relevant emails, and related documents
Ivy Chang

Storify starts to monetize with VIP, a premium plan for live-blogging, custom sources a... - 1 views

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    premium Storify!  brands can customize it Real-time updates: Publishers can now live-blog using Storify complete with dynamic, live updating of all stories. Custom story display: Ability to customize how Storify works on a publisher's site with full CSS styling options and unrestricted API access Enterprise-level support: Storify is giving priority technical support to VIP customers either by email or phone and an "enhanced Service Level Agreement" Custom sources: Publishers can now mix their own content, including posts, photos, or even comments into their Storify content by creating a custom source Private stories: Storify now allows publishers to share stories privately within an organization
Ivy Chang

Why smart digital marketers don't focus on Facebook or Twitter | VentureBeat - 0 views

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    Customers acquired via Twitter are worth 23 percent less, and Facebook brings in just barely average clients. But pay-per-click advertising brings in customers worth 46 percent more, and organic search brings in buyers who are worth a massive 54 percent more than your average customer.  
Abeeda Mahboob

Want to Advertise on Tumblr? Create Some Cool GIFs | Digital - Advertising Age - 2 views

shared by Abeeda Mahboob on 04 Oct 12 - No Cached
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    Tumblr is recommending that advertisers use Radar to promote posts that feature images or GIFs because these are the posts that result in the most engagement actions -- likes, reblogs and follows. Tumblr also lets advertisers pay to reserve space on Tumblr's Spotlight section, which organizes Tumblr blogs by category. This is about as targeted as Tumblr advertising gets right now. While many internet upstarts are focused on highly-targeted advertising, Tumblr seems to be at least initially focused on broad-based advertising buys aimed at reaching as many Tumblr users as possible. "We don't really know anything about our users," Mr. Webb said, adding that Tumblr only collects email addresses and birth dates. "And we don't really care," he added. "We will give you great content and you will find it on your own."
Ivy Chang

The app that matches surplus food with the hungry - 0 views

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    Here's how it works: businesses, event hosts or any other group that wants to make a donation snaps a photo of their extra food - Copia takes anything, cooked or uncooked, packaged or unpackaged - and schedule a pickup time in the app or website. The app then automatically matches the donation to a nearby organization and a cape-wearing driver (Copia calls them "food heroes") who completes the pickup and delivery.
Simeon Spearman

With YouTube Video, Obama Looks to Expand Social Media Reach - NYTimes.com - 0 views

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    When the Tom Hanks-narrated, Hollywood-style documentary, called "The Road We've Traveled," is set to go online Thursday night, it will appear on a new YouTube platform that enables the Obama campaign to turn the passive experience of watching a video into an organizing and fund-raising tool. The technology will allow viewers to post campaign content to their Facebook pages, volunteer and donate all without having to leave Mr. Obama's dedicated YouTube page.
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