"Big brands and agencies are used to lots of attention from Facebook and Google, so it's no surprise the presidential campaigns, with their vast ad budgets, got some, too. But as the election fades, Ad Age has learned more about just how closely the two largest sellers of digital advertising worked with the campaigns, even sending employees to work onsite at campaign offices and their respective digital consultancies.
"Google staffers were hand-selected by Google to sit in our office and help us," confirmed Zac Moffatt, digital director for Mitt Romney's campaign. Multiple people who worked closely with the Barack Obama campaign did not respond to requests for interviews."
Twitter is currently in talks with a mix of large and small PR firms with offices in New York, where the company has just opened a new office on Madison Avenue
"In the UK, Domino's has launched what it's calling Pizza Box Office, an initiative giving online pizza orderers their choice of complementary movie streamed to PC, Mac or tablet (release).
The initiative is designed to incentivise ecommerce orders and illustrates how digital movies, like music tracks before them, can now be used as the auxiliary content of wider marketing campaigns."