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 "Our research showed that our target group of ages 25 to 35 views life as a game...not fun and frivolous, but purposeful," said Sara Bamossy, strategic planning director for the Saatchi office. In search of a property, Toyota and the agency approached Hasbro to license the material for the campaign. Ms. Bamossy said the agency found that many in the target demographic grew up playing the board game and that [real] life for them is a constant media stream of information, but they love social games, they might invent a game at work, and it bonds them together."

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Detects where you are in the building and lets you adjust the temp. It determines the optimal temp when multiple people are adjusting. Cool thing is that it monitors your movements and can adjust the temp of a room before you go in. 24% reduction in energy use

clock in and out using a QR code and an app. scan their cards to the device in office and clock in.

also talks about how Home Depot plans to have PayPal in all locations by end of Q1

"Essentially, Lionsgate wants to ensure that people interested in its film - which had a disappointing box office return - know that it is coming out on Blu-Ray. And so the studio is investing a sum into sponsoring a Starcraft 2 tournament, which will be watched by tens of thousands of individuals interested in futuristic combat, and who are often young and male. Ender's Game, naturally, features a young male winning weightless combat in the future."

interesting to see how political debate can play out between head corporate offices or w.e and the businesses theyve bought out reddit rebelled against conde nast when they refused to have these pro weed ads on their site by showing them fo free

daily 10.19

e-commerce solution potentially for L'Oreal