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For promoting branded native apps? I think i've seen similar ads on HuffPo.com for mobile.

"Although that audience isn't as native to web content as, say, a 18-year-old video game fan, WIGS has managed to attract viewers: While it goes up and down on Deadline's weekly YouTube channel charts, WIGS is consistently present, as it's quickly found an audience, racking up over 15 million views and over 75,000 subscribers - in just three months.  "

In a reversal of today's content publishing model, print magazines pretty soon could start looking a lot like their app equivalents. "The next redesign of our titles will see them redesigned with our tablet versions in mind," magazine publisher Future's tablet editor-in-chief Mike Goldsmith told an industry forum this month. As publishers extend their print titles to iPad, they can choose either to repurpose the paper originals, which can seem lazy and ill-suited to the touch screen, or to custom-produce interactive apps with a native interface in mind, which is expensive.

updates on Beacon

Argument for web apps HTML5 has finally matured into a strong alternative to native iOS and Android apps  developers are frustrated that they need to support multiple platforms  Apple recently changed the way that developers can sell content from within their applications. If a developer links out to their own online store, they must also allow consumers to purchase content using an iTunes account

cites native apps as lean forward and web apps as lean back

They make apps more tablet-friendly and also have an interactive ad network.

As an example, the company says Nissan could run a Promoted Tweet campaign on Twitter, then have the same ads, with the same creative elements and targeting, run in Flipboard. "Best of all, because Flipboard already integrates Tweets into the app, the Promoted Tweet will have the same look and feel that is native to the Flipboard experience," the post says.