AR-lite app for GE. Take a photo of your room, select your desired "mood" and the app recommends the bulb to get you there. Aligns with consumer need for curation and help in making decisions amid information overload.
Cool experiment? Text your mood back to this museum 5 times a day and then complete different challenges they send out each week and they'll send you a report.
The London Eye, the tallest Ferris wheel in all of Europe and a renowned U.K. tourist destination that sits right off the river Thames. Tweets lighting up the Eye are based on the feelings extrapolated from the millions of Twitter messages flowing through the stream.
Event-driven advertising. Jell-O is using a "mood monitor" to watch sentiment on Twitter. The promotion is only activated when the national twitter mood drops below 51% positive sentiment. Random negative/sad tweeters will receive direct messages from the company and need only respond with a :D to receive their coupon
This combined with article on sarcasm-sensing programs is evidence that detection of emotion/moods is getting easier; could have implications for context-aware marketing/advertising on the web
From the tribe-forming perspective, marketing strategy should be aimed at:
designing a brand persona that is relevant to the public mind and mood,
articulating a brand history exemplifying its complexities and evolution;
intrinsically buttressing its relevance to the communal mindset, and
portraying current contingencies as consonant with its history and persona.