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Wow, the decline in importance of all three traditional media channels is stunning.

Interesting article overall. I think the author is specifically focused on journalism as I don't think that 95% of media helps anyone make better life decisions;-)

Bad social media campaigns

Social media monitoring firm Meltwater is circulating an infographic on who will win the key categories in Sunday night's Grammy Awards based on what's being said around the social media water cooler.

I guess the "brands become media" thing is a more eloquent and well-reasoned positioning of the "independence day for brands" thing that Battelle was on about. 

Nice stats on social influence on purchase decisions

1. THE POWER OF METAPHORS. 2. GOOGLE+ IS A PURPOSE-BUILT ANNEX, NOT NEW CONSTRUCTION. 3. GOOGLE+ IS A CHANCE FOR A SOCIAL-MEDIA DO-OVER. 4. FACEBOOK RAGE. 5. THE SOCIAL-MEDIA PORTABILITY PROBLEM IS OVERBLOWN.

Early examples of how media companies have used G+.

"The native advertising side consists of Federated's conversational marketing products, conversation targeting and native conversational ad units. While some of what Federated calls conversational marketing is similar to content marketing (that is, helping brands produce content much like media companies), Federated is clearly looking to embrace native advertising units, such as Facebook's Sponsored Stories or Foursquare's Promoted Updates. Federated founder John Battelle has been blogging extensively about the move toward ads-that-don't-look-like-ads of late."

"How can brands do a better job of fostering these relationships so that they're at the forefront of consumer's minds? 1. Develop a great product. Not to resuscitate the Mac vs. PC argument, but there's a reason many people aren't hesitant to recommend their MacBook or iPhone to a friend. 2. Facilitate social sharing. Brands need to be engaged with consumers via social media, and brands need product sites and marketing programs that facilitate seamless social sharing. 3. Create sampling programs to reach digital consumers. Many influential digital consumers are eager to discuss their love of specific products and brands. Marketers need to reach and engage them in innovative ways, such as via sampling programs, contests, coupons. 4. Get game. Brand can introduce game element through badges, achievements, and prizes to turn their consumers to brand ambassadors and engage them in a fun way."

From NM Incite: Social media discussion about Black Friday peaked in 2012, accounting for 2.6% of online buzz, up 15% from 2011. Cyber Monday buzz almost doubled relative to 2012, accounting for 1.4% of online buzz. The overwhelming majority of social media conversation about Black Friday and Cyber Monday was driven by consumers sharing deals and talking about deals. 10% of Black Friday conversation, specifically, was negative, driven largely by consumer complaints about crowds, violence and lackluster sales. The top shared link within Black Friday buzz was the Amazon Black Friday Deals page.

"A new report confirms the significant and growing influence of the Internet and social media in the shopping decisions of U.S. moms. In preparing to go shopping, mothers are 43% more likely to go online to gather coupons and 38% more likely to look at store Web sites than food shoppers as a whole, according to Packaged Facts' "Moms as Food Shoppers: Grocery Store and Supercenter Patterns and Trends" report.  Further, moms are nearly twice as likely as food shoppers overall to have used social media to plan their most recent grocery shopping trip (20% versus 11%). And in addition to consulting blogs prior to shopping, they are increasingly using mobile apps to ensure that they're getting the best deals while shopping. "

"The brand identified company-created and fan-created accounts. The results of that first audit: 232 Facebook pages, along with roughly 100 YouTube channels and 30 Twitter accounts. A case was made for why individual markets would gain fans and views if they eliminated local accounts in favor of global Reebok accounts. Some markets were hesitant. To get them onboard, Mr. Bahl allowed test posts on the global Facebook page and illustrated how related-video recommendations can juice views on YouTube. Markets such as Hong Kong quickly realized their customers were already gravitating toward global accounts. Some local accounts, like India's Facebook page, with nearly 1.8 million fans, remain in place. Reebok whittled its overall social presence by roughly half in that first audit as it rolled up the majority of company-created accounts to focus on three Facebook pages, two Twitter accounts and one YouTube channel. It left fan-created content untouched. The brand also established a broader communications strategy, defining who could use trademarks to create accounts and for what purpose. A second audit is now taking place, with the goal of further streamlining Reebok's social-media presence by the end of the year -- just in time for 2013 product launches."

Nielsen 2012 Social Media Report

Demand Media, a digital content firm that owns eHow and Cracked.com, has announced its acquisition of Creativebug today, a website for instructional videos on various arts and crafts. Part of effort to expand within e-learning category

Watch your media on every single screen, across platforms, and now operating systems.

The sheer volume of images generated on social media is staggering. Between Facebook and Instagram alone, consumers are generating nearly 2.5 billion images every week. Images are becoming so core to the social experience, that Facebook just revamped its feed to be more visual. Add into the mix Pinterest, Tumblr, Polyvore and Wanelo, and it's clear that consumers increasingly prefer to communicate with pictures rather than words. 

It was a long-time coming, but last week we reported that UK-based second-screen app Zeebox finally launched in the US, where it has teamed up with a slew of broadcasters - 30 in total, including Comcast Cable, NBCUniversal, HBO & Cinemax Now, however, it seems that media behemoth Viacom is also backing Zeebox.

four unique market segments that are most likely to look to customer communities when making personal decisions -- explains why they are important and how brands can leverage their social media strategy to nurture a relationship with them

"From television commercials to mobile phone ads, almost all media will soon be bought and sold via sophisticated trading algorithms that mimic the technologies of stock exchanges, said John Wren, chief executive of Omnicom, one of the world's largest advertising groups."