23.1 million discover new brands or products through social media (up 22% from 2010)
22.5 million use social media to learn about unfamiliar brands or products (up 9%)
17.8 million are strongly influenced in their purchase decisions by opinions in social media (up 19%)
15.1 million refer to social media before making purchase decisions (up 29%)
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Guest Column: Early Google Plus media experiments - Lost Remote - 0 views
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MediaPost Publications Changing Web Drives Brands To Build Customer Connections 11/09/2012 - 0 views
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MediaPost Publications Social, Net Heavily Influence Moms' Food Choices 12/10/2012 - 0 views
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http://www.nielsen.com/content/dam/corporate/us/en/reports-downloads/2012-Reports/The-S... - 0 views
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