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Isis is expanding a program that lets mobile users pay for vending machine purchases via their smartphones with a loyalty tie-in that rewards repeat users. The new program provides free products based on points earned by smartphone users who pay at participating vending machines with the Isis Mobile Wallet.

Victoria's Secret is building its loyalty program with a new mobile photo sharing contest that rewards consumers with shopping sprees for snapping creative pictures. Victoria's Secret will then judge the entries based on creativity, photo quality, originality and consistency with the brand's image. Four winners will be chosen each week for a total of 16 winners. Each winner will receive a $500 shopping spree.

Square updates now have an optional; customer loyalty system, wireless cash drawer control, and receipt printing. 

Great summation of loyalty rewards todate

looking as a model for loyalty programs. i love nordstroms for this reason.

Good examples of mobile loyalty used by brands American eagle, Denny's and Sovereign bank

Stats on loyalty programs

Google (NSDQ: GOOG) expanded its Google Wallet push Monday, adding new coupon and loyalty card services to its mobile payments product as well as a few new retailers hoping to make it easier for customers to spend money.

Instead of choosing between free bagels and an intact wallet, download Belly, a new customer loyalty app for iPhone and Android that'll win you your free breakfast (and a lot more) without compromising your moneybag. Grab the app then head to a participating store (quick count shows close to 4,500 around the United States). Swipe your phone in front of the mounted iPad at checkout and start raking in the rewards. While your run-of-the-mill punch card might offer you a buy-eight-get-one-free deal, Belly's stores sport a tiered point structure that lets customers choose the reward that suits them best.

Viggle has officially launched.

You can join the program if you allow Verizon to track and market to you. Great deal.

Probably a good thing to keep in mind for a lot of clients, particularly MCR.

Soooooo CardStar is launching Foursquare integration to support checkin for users of the CardStar iPhone app. When the user scans a club or loyalty card via CardStar at checkout, they'll also have the option to check in on Foursquare. 

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