Group items tagged

""I really think there is a need here. Simplicity, efficiency and fun," he said. "There is a lot of power in being able to push coupons, updates to loyalty cards, tickets and payment options right to the lock screen of a consumer's device. Geo-locating passes is an incredibly powerful feature of the Passbook platform. Nothing could be simpler than shopping at a mall and automatically seeing the passes that are relevant to what's around me: 'Oh yeah, I forgot I had that 15 percent off coupon at Bose. I might as well stop in.' " That's exactly the sort of practical perk that Passbook's early adopting brands seem to love. Online movie ticket service Fandango was a Passbook launch partner, and the company president tells Adweek that the brand's iPhone app downloads skyrocketed with the debut of Passbook. While mobile tickets were already available through the Fandango app for select theaters, Passbook simply made them easier for customers to use. When you arrive at the theater before the movie, your mobile ticket pops up on your iPhone lock screen. Swipe the icon to open the ticket in Passbook (without even having to unlock your phone), and you're good to go."

T-mobile and Sprint are not locking the SIM's

"Amazon's new lineup of tablets don't just differ from the original Kindle Fire in their hardware. Like last year's cheapest Kindle e-reader, all three new models - that's the Fire, the HD 7, and the HD 8.9 - will display Amazon's "Special Offers" promotions and advertisements on their lock screens. Unlike the low-end Kindle, however, Amazon isn't offering the devices in more expensive, ad-free models, nor is it making mention of any way to opt out for a fee."

Nice article on the phasing out of caps lock - historical perspective on why it was useful and why it no longer is.

may need to be reconsidered since the iphone is moving to verizon, but either way, app lock-in seems to be a reliable indicator of future purchase intent

help stick to your diet by using the virtual fridge lock that sends alerts to your social networks letting them know when your fridge is opened late at night

use the app to unlock/lock car doors, roadside assistance features Remote access capabilities include travel zones, remote vehicle health diagnostics, curfew minder, driving journal, speed alerts, valet protect and remote horns and lights.

Leake says LocalResponse will deliver the ads in two ways: If you mention a company on Twitter, you'll receive a response that links to a relevant retailer landing page. Even more impressive, you'll see banner ads in some mobile apps that can expand and show you the store's circular. (The latter feature is only available in-app currently, but Leake says it will be available for the mobile web by the fourth quarter.) I asked if any consumers were weirded out by this very direct ad targeting, but Leake said the response has been overwhelmingly positive. She said that consumers realize their check-in data and social media posts are public (unless they've been locked down). Additionally, LocalResponse is very careful to share intent data only with the relevant brand (so a check-in at Macy's won't be seen by any competitors).

According to the company, features of the new app include lock screen notifications when approaching a select Duane Reade store location, coupon offers based on historical data and product reviews for timely content at the point-of-decision. iBeacon will initially be available at 10 select Duane Reade stores in Manhattan to test the viability of a further rollout.

The Google X project is now officially in lock step with healthcare giant Novartis, the parent of Alcon, which produces some of the most-widely used contact lens products on the market, including Air Optix, FreshLook and Dailies. Novartis will work on turning Google's lab project into smart contact lenses for people around the world.

SoBi uses a gizmo that fastens to the back of any bike and functions as a lock, a GPS unit, and a bike computer. With a SoBi account, you can use a mobile app (of course) to find an available bike nearby. When you're done, you just lock it to an existing bike rack where someone else can pick it up.

this was a daily