Honda and ad agency RPA are celebrating 1 million Facebook likes by getting Honda executives to reciprocate fans' love-by doing stupid things. Examples: Some guy named Dustin got a Honda tattoo, so Honda's vp of marketing, Steve Center, got a Dustin tattoo with the guy's name and face (no, not a real tattoo)
Honda is advertising in facebook game "Car Town" that was launched aug. 9
Do we still do anything for scion at all? That is a Zenith client, non? Could be a good potential vendor to keep in mind in case theres a new car movie coming out later or something... im just sayin.
Robots. Mind control. Mobile games. Social films. Been there, done that. That is, if you're B-Reel. Last year, Ad Age's sibling publication, Creativity, named the Stockholm-headquartered outfit its Digital Production Company of the Year. It was an easy call, based on groundbreaking projects including the Cannes Cyber Grand Prix-winning "Wilderness Downtown" for Arcade Fire (directed and conceived by Radical Media's Chris Milk and Google's Aaron Koblin) and the much-buzzed-about LiveDrive for Mitsubishi, from 180, Los Angeles.
Yet B-Reel's output during the past 12 months has proved even more impressive. A small sampling of the work includes a "Minority Report"-style retail interface for telecom provider 3Sweden; a Rube Goldberg-inspired browser puzzle for Honda and Wieden & Kennedy, London; a social-media-created film for Intel/Toshiba via Pereira & O'Dell; and yes, some really great commercials.
Honda and McDs examples of how brands are getting involved in social gaming
need to be a subscriber to see whole article but its good to know the bits of info included in this intro
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