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Simeon Spearman

Mobile messaging apps are gaining on Facebook in Asia, as Line hits 10m users in Thaila... - 0 views

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    "Line, a Japan-made WhatsApp rival that is owned by Korean content giant Naver, just announced that it has hit 10 million registered users in Thailand at a press conference in Bangkok today, marking the first time it has provided a figure for a market outside of its native Japan. The company has more than 75 million users worldwide, so a pretty significant chunk of its user base is in Thailand, but more impressive than that is the fact that Facebook itself has 17.9 million users in Thailand (it is Facebook's 17th largest market)."
Ivy Chang

Report: Desktop Ad Spending Will Peak in 2014 - 0 views

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    The researcher predicts that U.S. desktop advertising will hit $35.39 billion in 2014, but then begin falling off in 2015. By 2017, the figure will be $32.51 billion, which is close to the amount posted in 2012. Meanwhile, mobile advertising will hit $11.76 billion in 2013, up from $7.65 billion this year.
Simeon Spearman

In-app advertising set to hit $7 billion by 2015 | Mobile - CNET News - 0 views

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    Mobile applications will drive serious growth in mobile advertising in the coming years, according to a new study. Juniper Research reported today that in-app advertising will hit $2.4 billion by the end of the year. By 2015, that figure will soar to $7.1 billion. In-app advertising is widely viewed as the key to success for developers in the coming years. Mobile users are becoming increasingly loath to pay too much for applications, driving prices down. In-app advertising can help soften the blow of charging so little for an expensive app.
Ivy Chang

Mattel-Amazon Partnership Blurs Boundary Between Retail & Entertainment - PSFK - 2 views

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    Online retailer Amazon and toy company Mattel's HIT Entertainment have partnered together to bring HIT Entertainment's popular children's cartoon Fireman Sam exclusively to the online retailer. Amazon will show episodes of Fireman Sam via streaming and will also have them available for download in Amazon Instant Video, Prime Instant Video, and FreeTime Unlimited. Amazon will also show related merchandise, including toys, ebooks, games, apparel, footwear, lunch boxes and more.
Emily Knab

Electronic eyeglasses to hit the US by the end of 2010 - 1 views

  • The age of the bifocal is over: a firm called PixelOptics has designed a pair of glasses for which the focal length can be adjusted at the touch of a button. How long until they can do so much more? These glasses — in which a layer liquid crystal is placed inside the lens and, when activated by an electric current, it alters it's refractive properties.
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    Electronic eyeglasses to hit the US by the end of 2010 used in daily 6.21
Ivy Chang

Google+ About To Hit 10 Million Users [REPORT] - 0 views

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    one reports states google+ hit 10million users
Ivy Chang

For Every Facebook Fan, 20 Web Hits | Adweek - 0 views

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    hitting the "like" button on facebook and what it means for retailiers. building a bigger fanbase within facebook = more traffic to their website.
Simeon Spearman

Vimeo gets pay-per-view: six movies available for pre-launch test - Online Video News - 0 views

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    "Vimeo took a first step towards pay-per-view Tuesday with the roll-out of a limited slate of six paid-streaming titles. The movies, which include We Are Legion: The Story of Hacktivists as well as the LCD Soundsystem concert movie Shut Up and Play the Hits are meant to preview different features that will be available to all content producers once Vimeo rolls out pay-per-view in earnest early next year."
Simeon Spearman

In-Game Advertising Still Not Drawing Ad Budgets | ClickZ - 0 views

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    "Sam Glassenberg, CEO of Funtactix, which develops social games for major motion pictures like The Hunger Games, said the in-game ad market presents both huge opportunities and new risks for brands and agencies. He cited statistics from NPD and said that there are almost 200 million online gamers out there who play games for an average of 13 hours a week. Yet, the majority of ad spend still goes to TV or banner ads and only a fraction to games, he noted. "How are we going to close that gap?" he asked. The discussion was organized by SponsorPay, a Berlin-based engagement advertising company whose application rewards users that watch an ad with virtual currency and other goodies. SponsorPay is one of a handful of companies out there including SocialVibe, Flurry and WildTangent seeking to help games developers monetize their product and brand advertisers engage consumers with such ads. Games entrepreneur Wilson Kriegel, formerly with Zynga, addressed this potential by discussing his involvement with mega-hit Draw Something, an online drawing game developed at his former company OMGPop, which Zynga acquired in March. The game allows people to draw things and share them with their friends. Since its launch early in 2012, it has seen over 90 million installs, 10 billion drawings created and was a top trending topic on Twitter.  Companies including McDonald's, Disney and Sprint have incorporated their ads into the game. Kriegel said that ad features including in-game banners, game features and in-game call to actions seen a clickthrough rate of 1 percent to 10 percent-unheard of in an industry where average CTRs are 0.7 percent."
Simeon Spearman

Weather.com's Had An Almost 7000% Ad Boost During Hurricane Sandy - Business Insider - 0 views

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    "But the increase in ad volume trumped the visitor increase. Using data from Media6degrees, AdExchanger reports that Weather.com had almost 7,000 percent more ads on Monday Oct. 29, the day Sandy hit, than it had the previous Monday. Accuweather.com and Wunderground.com also saw ad spikes, although they were far more modest, peaking at a 333 percent 7-day life Sunday Oct. 28 and 163 percent lift Saturday Oct. 27, respectively."
Ivy Chang

ThingLink's Interactive Images Come to Facebook - 1 views

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    Marketers just got a powerful new way to reach fans on Facebook: interactive images powered by ThingLink. The popular interactive-image platform officially hit Facebook on Tuesday morning. That means posts there now let fans interact with content embedded "inside" an image - other photos, video or text blocks, for example - without leaving Facebook Timeline.
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