The Filter Bubble: how personalization changes society - 0 views
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"MoveOn co-founder Eli Pariser's new book The Filter Bubble: What the Internet Is Hiding from You is a thoughtful, often alarming look at the dark side of Internet personalization. Pariser is concerned that invisible "smart" customization of your Internet experience can make you parochial, exploiting your cognitive blind-spots to make you overestimate the importance or prevalence of certain ideas, products and philosophies and underestimate others."
Mentos Gum's Dial-In Number Gives You Plenty of Options - 0 views
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Mentos is launching a new gum called UP2U, which includes two flavors in the same pack - The Martin Agency put up a couple of billboards in Chicago (the site of the annual Sweets and Snacks Expo) urging people to call (800) 304-UCHOOSE. an automated voice asking you to choose from a spoken menu of options-but the questions get odder and odder. "What is your favorite color?" then leads to "Where do you think grandpa is hiding?" and then to "What would be a good name for a Mongoose farm?" And on and on from there. Eventually the voice says: "Thank you, friend, for your choices and the hard work you put into choosing all of them. After analyzing your responses, it appears that Mentos UP2U gum is the perfect gum for you. Please buy some and visit us at facebook.com/up2u."
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