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Simeon Spearman

General Mills Adds Social Media to Product Pitch - NYTimes.com - 0 views

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    For instance, Fiber One Chewy will sponsor a board on the Pinterest page of Hungry Girl, which began as an e-mail newsletter in 2004. About a million people now receive the newsletter each day, and there is also a Hungry Girl Web site. General Mills had earlier turned to Hungry Girl to promote Fiber One products like cereal, yogurt and snack bars. This is "the first time Fiber One has done anything with Pinterest," said Julia Travis, associate marketing manager for Fiber One at General Mills in Golden Valley, Minn. "We know Pinterest is such a growing space, and wanted to test the waters," she added, particularly because "food is one of the top Pinterest categories." The idea is to reach "moms who are pinning fun and creative snacking ideas on their Pinterest boards," Ms. Travis said, and "re-pinning their ideas onto the Fiber One-sponsored board on the Hungry Girl Pinterest site," which will be called Fiber One Chewy Snack Champs. Those Pinterest users whose ideas are selected to appear on the board will receive a badge recognizing them as "Snack Champs."
Simeon Spearman

Facebook's "Premium" - A User's Nightmare? - 0 views

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    "We found that fans are twice as valuable as the general population based on purchase behavior. These aren't just customers, these are the best customers," said Hoefflinger. To take advantage of that, Facebook introduced its "Reach Generator", a new product that guarantees that 75% of your fans each month see your brand's content. According to Hoefflinger, Ben & Jerry's was able to double its total engagement and increase sales at a 3 to 1 ROI using Facebook's Reach Generator tool.
John Rich

Faces generated with neural networks are the trippiest thing you'll see all day - 0 views

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    "generative adversarial networks"
Simeon Spearman

MediaPost Publications Mobile Video Tops Web, TV In Ad Results 11/13/2012 - 0 views

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    "Specifically, the mobile video ad resulted in 79% general recall, 58% brand recall, 48% message recall, 24% ad favorability and 15% purchase intent. Here's how those figures compared to online and TV across the same five metrics:   General Ad Recall: Mobile video was 2.7 times higher than online; 1.6 times higher than TV. Brand Recall: 4.8 times/online; 5.8 times/TV. Message Recall: 5.6 times/online; 7.5 times/TV. Brand Favorability: 3.4 times higher than both online and TV. Purchase Intent: 2.5 times/online; 3.8 times/TV."
Ivy Chang

Flipboard Opens Up Platform To User-Generated Magazines, Adds Etsy Products - Forbes - 0 views

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    People can now follow these user-generated magazines they like, just as they can follow other content on Flipboards. When people interact with their magazines, the magazine creator will get notifications. Flipboard will also highlight these user magazines in its content guide of topics that it curates.
Ivy Chang

MediaPost Publications Marketing Evolution: Moving From Text To Images 04/22/2013 - 0 views

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    The sheer volume of images generated on social media is staggering. Between Facebook and Instagram alone, consumers are generating nearly 2.5 billion images every week. Images are becoming so core to the social experience, that Facebook just revamped its feed to be more visual. Add into the mix Pinterest, Tumblr, Polyvore and Wanelo, and it's clear that consumers increasingly prefer to communicate with pictures rather than words. 
Simeon Spearman

ESPNU launches late night show powered by social - 0 views

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    "They say each generation is more digitally savvy than the next. As younger generations begin to produce TV for major networks, the social platforms they grew up with are beginning to become the focus of how they create content. ESPN has just launched its first major late night show on ESPNU called UNITE."
Emily Knab

Nanoparticle Solar Film Allows Buildings To Generate Their Own Power - PSFK - 0 views

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    spray film that absorbs light and generates power daily 8.20
Anna Lipmann

The Weird World of Internet Fame -- New York Magazine - 0 views

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    This is fascinating from a sociological perspective; the whole concept of what a generation of people deems important, and the way they want to consume information has shifted.
Emily Knab

In-App Purchases Generate More Revenue than Ads - 0 views

  • as of September, in-app purchases accounted for 80% of revenues generated by mobile developers.
John Rich

Google & IEEE launch $1M 'Little Box' challenge to shrink power inverters | VentureBeat... - 0 views

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    UGI - user generated innovation
John Rich

Artificial General Intelligence Is Here, and Impala Is Its Name - ExtremeTech - 0 views

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    Hmmm, not sure if it's really AGI but...
piercemcbride

Microsoft's speech recognition engine listens as well as a human - 0 views

  • To accomplish the 5.9 percent error rate, which beats a 6.3 percent record set just last month, the Microsoft team leveraged neural language models resembling associative word clouds. That is, a word like "fast" resides much closer to "fast" than it does to "slow". This allowed the speech recognition engine to generalize between words and better recognize them in context.
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    "To accomplish the 5.9 percent error rate, which beats a 6.3 percent record set just last month, the Microsoft team leveraged neural language models resembling associative word clouds. That is, a word like "fast" resides much closer to "fast" than it does to "slow". This allowed the speech recognition engine to generalize between words and better recognize them in context. "
Simeon Spearman

Xbox Challenged as Cable Plots to Make Consoles Obsolete - Bloomberg - 0 views

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    "With cloud gaming, consumers will be able to avoid buying Sony's PlayStation 3, Microsoft's Xbox 360 or Nintendo's Wii, and play using generic controllers connected to their set-top box or TV. Some carriers are looking at software that turns smartphones into controllers, the people said."
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