The fee comes as Meredith plans to start running every ad from print in its
tablet editions as well. Until now it has sold ads in the tablet editions
separately.
Meredith said the $1,500 fee reflects the production process.
"Meredith has made a significant investment in our Enhanced for Tablet
editions, providing consumers with expanded content, interactive features and a
dynamic user experience," a spokesman said in a statement. "This fall, print
advertisers will now be offered an opportunity to appear in the EFT editions of
Parents, Better Homes and Gardens and Fitness at no cost. If an advertiser's
creative includes a URL and it is their preference to make that link 'live,'
there will be a $1,500 production charge. This cost is a minimal production fee
associated with the current production process it takes to enhance an
advertiser's creative."
Simeon Spearman on 19 Mar 12NTT Docomo from February 28th has released "Minna No Engei Hiroba TM" (Everyone's Gardening Plaza), a social network service for enjoying home gardening. "Everyone's Gardening Plaza" is a new SNS for gardening enthusiasts, who can record a daily cultivation log while raising plants, connect with peers, and share information. By entering the type of plant or the cultivation starting date, explanations about essential thinning, fertilizing, and other such tasks are sent by mail at appropriate times. In addition, you connect with other users raising the same plants and reference skillful gardeners' methods, and since you can give each other advice when you run into trouble, beginner gardeners can tend their greenery in a carefree spirit. Also, from April 1st (scheduled), a paid membership service will be implemented, for a monthly fee of 157 Yen (incl. tax), allowing users to receive cultivation advice from a horticultural specialist advisor.
