as connection-mapping tools become more sophisticated, there's a need for new ways of interacting with those maps, going beyond description to exploration.
A new iPhone app called * Movies Mobile, developed by the New England Complex Systems Institute, is a preview of such tools. A front end for a network map of IMDB's top 500 movies, it allows people to explore connections among films as researchers might examine pathways of genes or proteins.
Range Rover's Pulse of the City project may be a campaign to watch all year. This interactive video/choose your own adventure video is part of the same campaign that Ok Go's pulse of the city app/art project was linked to.
Scion was targeted at first time car buyers 18-24, but due to the economy they are now targeting 18-34.
"In commercials, which break June 27 from agency Attik, "Zeus" is seen fraternizing with mortals. Attik has also created video vignettes from outtakes it hopes will go viral from the commercial's filming for the limited-edition tC Release Series vehicle, due in July.