JiWire Uses the What of Location, not the Where, to Better Target Ads - All Points Blog - 0 views
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Simeon Spearman on 23 Aug 12"Now, if you dig down, the targeting is not about the location of the beauty parlor, drug store or airport, but that in fact you visited a beauty parlor, drug store or airport. The nature of what types of place you visit, not where they are, is the basis for targeting. If you frequent one or more parks, grocery stores, the zoo and maternity stores, you just might be a Mom, the logic goes. And, the logic seems to work."