ESPN's Upfront Presentation Goes Long on Digital | Special Report: TV Upfront - Adverti... - 0 views
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The network also said Watch ESPN, the authenticated TV Everywhere app introduced last year, is now in 40 million homes. ESPN predicted that figure would double by 2013. "Whether we televise the game or not, there is an audience consuming it via ESPN platforms," said Sean Bratches, exec VP-sales and marketing. And this is just the tip of the iceberg, Mr. Bratches said. ESPN is working with companies including Facebook, YouTube, Amazon, Netflix and Microsoft to further expand the offerings. "Young males spend more time consuming media" on Xbox than playing video games," he said. ESPN is making content for these digital platforms, reviving the "30 to 30" franchise with "30 for 30 Shorts," which will roll out monthly on Grantland, the sports-plus-pop-culture site created by sports journalist Bill Simmons. To visualize just how advertisers can partner with its various digital platforms, ESPN presented three case studies from partners Gatorade, Goodyear and Diageo. Gatorade partnered with ESPN across multiple screens in an effort to embrace female athletes and moms, an audience that ESPN is making a concerted effort to tap into with espnW. This includes "Nine for IX," a series of nine documentary films about women in sports in celebration of Title IX's 40th anniversary.
29 Percent of U.S. Adults Own a Tablet or Ereader [STUDY] - 1 views
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adults who own tablets nearly doubled from 10% to 19% between mid-December 2011 and early January 2012
My Life as a Robot | WIRED - 0 views
File-sharing has weakened copyright—and helped society - 0 views
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According to the US Constitution, copyright is about promoting "the Progress of Science and useful Arts"; it's not about enriching authors, except as a means of promoting said "Progress."
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"The publication of new books rose by 66 percent over the 2002-2007 period. Since 2000, the annual release of new music albums has more than doubled, and worldwide feature film production is up by more than 30 percent since 2003... In our reading of the evidence there is little to suggest that the new technology has discouraged artistic production. Weaker copyright protection, it seems, has benefited society.”
Industry Insiders Say Online Video Advertising Is Reaching A "Frenzy Point" - 0 views
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“Last year we grew 40%, this year we are growing 90%,” says Keith Richman, CEO of Break Media
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Tremor Media
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is also seeing a doubling of ad revenues
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RealD Will Certify Your 3-D Sunglasses, for a Price | Fast Company - 0 views
Gartner: iPad pushes tablet computer sales - 0 views
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Gartner (Stamford, Connecticut) reckons that at least some of that growth will be driven by cannibalization of other sectors as sales will jump to 54.8 million units in 2011 and double to about 103 million units in 2012, 153 million units in 2013 and reach 208 million units in 2014.
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