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Article discussing how Brands are moving to Tumblr not just bloggers Kate Spade's marketing team uses Tumblr as an extension of Twitter, but with a greater emphasis on images - mainly vintage photographs of Oscar de la Renta and women wearing his designs - with the occasional short caption or quotation. For Bearman, the platform is primarily a way to distribute branded content; she does not use Tumblr to interact with fans, reblog others' posts, or, notably, push merchandise.

Groupon partnering with Loopt. I saw yesterday they may be partnering with Foursquare as well. Interesting to turn to these as deal delivery platform vehicles.

Foursquare, Facebook places campaign for distributing flu shot donations.

Walmart is launching a Facebook app that customizes marketing for each of its nearly 3,600 U.S. stores, allowing tailored communications about local deals, events or limited-distribution products

If AT&T buys Time Warner it will be by far the largest content and distribution company in the world

Delivering social advertising ROI by creating interactive, transactional Rich Media units and distributing them directly within the social experience. Make purchases, engage and interactive within the Rich Media unit without leaving the Facebook news feed.

Narrative touts itself as a company that provides marketing solutions for publishers, agencies and brands. Its purpose is to create digital campaigns that are rooted in social media, branded entertainment and celebrity-driven content, using techniques such as crowd-sourcing, gamification and rewards. Campaigns are distributed through pop-culture, entertainment, music and lifestyle websites, bolstered by behavioral-data analytics and a custom ad-serving platform, among other technologies.

Louis CK's approach to digital distro + a reddit IAMA. He also gives an interesting take on what companies are good at vs. people when dealing with communities.