Whoa, the article is over a year old but I had never heard of it. A FDA approved computer chip the size of a grain of sand and powered by our digestive juices. Awesome.
burberry's strategy:
The flagship, by Burberry's description, has seamlessly integrated technology throughout. Full-length screens wrap the store, transitioning between audio-visual content displays, live-streaming hubs and and mirrors. Radio-frequency identification (RFID) chips have been attached to certain clothes and accessories so that when a customer approaches one of the screens in a fitting room, specific content - say, information about a bag's stitching and craftsmanship, or a video showing how a skirt was worn on the catwalk - will appear.
"Dollar Drink Days" featured 4,000 dollar coins arranged in the shape of the Golden Arches and embedded in a block of ice a beach party in Sylvan Lake, Alberta. Partygoers were encouraged to chip away at the ice to free the coins.