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Indeed, each of the top five video ad properties,  including BrightRoll, Hulu, Adap.tv, and TubeMogul, as well as YouTube, delivered more than 1 billion video ads last month, according to the new data from comScore.   Following Google's prized property -- which ranked first with 1.41 billion ads -- the BrightRoll Video Network accounted for nearly 1.39 billion ads; Hulu was responsible for 1.33 billion ads; Adap.tv chalked up 1.15 billion ads; while the TubeMogul Video Ad Platform recorded 1.04 billion ads.

The researcher predicts that U.S. desktop advertising will hit $35.39 billion in 2014, but then begin falling off in 2015. By 2017, the figure will be $32.51 billion, which is close to the amount posted in 2012. Meanwhile, mobile advertising will hit $11.76 billion in 2013, up from $7.65 billion this year.

"According to the recent BIA/Kelsey forecast, U.S. social media ad revenues will reach $9.2 billion in 2016, up from $4.6 billion in 2012, representing a compound annual growth rate of 19.2 percent. According to the U.S. Local Media Forecast, the local segment of U.S. social media advertising revenues will grow from $1.1 billion in 2012 to $3 billion in 2016 (CAGR: 28 percent)."

Research firm Informa believes nearly 19 billion instant messages were sent per day in 2012 through chat applications, which has finally overtaken SMS texts which only 17.6 billion texts were sent in the same year. The 19 billion instant messages were spread across six of the most popular mobile chat applications: WhatsApp, BlackBerry Messenger, Viber, Nimbuzz, Apple's iMessage and KakaoTalk.

Mobile applications will drive serious growth in mobile advertising in the coming years, according to a new study. Juniper Research reported today that in-app advertising will hit $2.4 billion by the end of the year. By 2015, that figure will soar to $7.1 billion. In-app advertising is widely viewed as the key to success for developers in the coming years. Mobile users are becoming increasingly loath to pay too much for applications, driving prices down. In-app advertising can help soften the blow of charging so little for an expensive app.

Based on this Facebook should buy WeChat for 17 billion, Line for 16 billion and Viber for 14 billion;-)

"Facebook video viewership is growing by leaps and bounds. It now sees 8 billion average daily video views from 500 million users. That's up from just 4 billion video views per day in April. "

"How much time do you spend on Reddit?  If you're anything like the average Redditor, it's quite a bit!  Yesterday Reddit reported, via Twitter, that in August the average time spent per visit was 17:29 minutes.  The month also closed with a shipping 3.4 billion page views and 42.9 million uniques.  Impressive, eh? While the 17:29 minute figure is only a one second increase from 17:28 in July, the page views and uniques saw a significant jump.  In July Reddit reported 3.1 billion page views and 39.5 million users."

"Facebook is making strides towards becoming a multi-media communication juggernaut, its head of Messenger David Marcus announced today at TechCrunch Disrupt SF. Out of Messenger's one-billion users, 300 million people use its audio and video calling features each month. That's around the size of Skype's entire user base. Facebook is uniquely well-suited to disrupting traditional home and mobile phone voice calling and their successor, video calling. It has the most complete social graph of family, friends, and acquaintances - going beyond what's in most people's phone contacts. It has a one-billion user chat app where people are already spending tons of time. And it has the technology infrastructure to support high-bandwidth transmissions."

"THE ODDS WE'RE IN THE REAL 'BASE REALITY' IS ONE IN BILLIONS"

Tencent Holdings is China's biggest internet company, with 430 million users.  China's online advertising market expanded more than 40% to $4.2 billion last year, according to Media Partners Asia. The industry may exceed $10 billion by 2015, it said. Tencent CEO Ma Huateng is wooing that money by shifting his focus from personal computers to mobile devices.

"predicts mobile games could drive the whole game software industry's revenues to $100 billion by 2017, making it one of the most lucrative sectors for entertainment and software. He said the mobile and online game sectors could grow at a compound annual growth rate of 23.6 percent to $60 billion by 2017."

Not sure if this fits in a "trend" but it's interesting that when communications are essentially instantaneous a company can lose 23 billion in value in 8 hours. 16 hours later it's clear that the bendgate horror was a bit overblown, Apple release an update to the flawed update and the stock recovers about 16 billion of the 23.

The data, compiled in the month of May, charts ad impressions on the InMobi ad network, which says that it serves 35.7 billion monthly mobile advertising impressions worldwide, with 3.8 billion of those in Europe.

By: Brad Reed | Sep 26th, 2012 at 09:15PM Yes, people still like mobile apps. Google ( GOOG) on Wednesday announced that its Google Play store had now served up more than 25 billion total app downloads, an impressive figure for a store that launched just four years ago.

The popularity of Apple's online educational catalog, iTunes U, has tripled over the past two-and-a-half years - if the number of downloads is any indication. Apple announced Thursday that more than 1 billion items have been downloaded from the catalog, up from 300,000 in August 2010. The service was launched in mid-2007 and got a dedicated app at the beginning of last year.

A threat to the telecom industry. Web apps like Facebook and WhatsApp erode the need for "wireless data plans" which are the primary source of revenue for wireless carriers.