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Greg Steen

Browser Address Bar Becomes Ad Space - 0 views

www.adrants.com/...dress-bar-becomes-ad-space.php

online banner display

shared by Greg Steen on 03 Aug 11 - No Cached
  • Greg Steen on 03 Aug 11
     
    For their client Cellcom, McCann Erikson Israel invented a new advertising space to promote the brand's teen-focused First Love website. Cute little love messages - followed by a promotional message for the site - were displayed in the address bar next to the site's URL.
Simeon Spearman

Dunkin' Donuts marries coffee and mobile via interactive ad campaign - Mobile Marketer ... - 0 views

www.mobilemarketer.com/...10186.html

mobile execution

shared by Simeon Spearman on 21 Jun 11 - No Cached
  • Simeon Spearman on 21 Jun 11
     
    Mobile banner from Dunkin', not that cool, but a good write up.
Rhiannon Apple

Pantene Turns to Actresses for Ad Campaign - Beauty Industry and Products News - WWD.com - 0 views

www.wwd.com/...resses-for-ad-campaign-3682129

L'oreal

shared by Rhiannon Apple on 24 Jun 11 - Cached
  • Digital plans also include “dynamically generated banner” ads which let the brand deliver a more customized message to consumers depending on the site from where they are viewing the ad. All of the ad’s variables (language, model, background, copy, call-to-action and product) will be optimized based on the site. The technology, Procter & Gamble Co. said, learns over time what is most resonant and will show consumers more creative options with those elements in it.
Ivy Chang

H&M taps mobile to drive in-store traffic for upcoming Versace line debut - Mobile ... - 2 views

www.mobilecommercedaily.com/...or-upcoming-versace-line-debut

advertising mobile social retail l'oreal

shared by Ivy Chang on 25 Oct 11 - No Cached
  • The retailer is running mobile banner ads within Pandora to promote the new campaign. In addition to driving consumers in-store, the company is also giving away tickets to several lucky winners to go and see the Versace for H&M event in New York.
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