wheat thins is doing the opposite of what old spice did- instead of taking a traditional tv spot to the net, they are taking consumers who have tweeted positive things about their crackers and will put them in tv commercials to rave about their product. good idea if you ask me :-)
daily 6.28
PeerIndex is a service that analyzes the flow of information through Twitter so that organizations can determine who the most authoritative/influential people within certain domains.
Apparently they're just testing inline media, not actually rolling it out quite yet. This will be a pretty cool development, letting users view images and videos within Twitter without having to click through to an image/video hosting service.
What's with Foursquare's Times Square ad?
By David Griner on Aug 30 2010
It's been a big few days for location-based service Foursquare, which just hit 3 million users and also became the centerpiece of this gigantic advertising ziggurat in Times Square. (Larger image after the jump.) It's unclear what kind of deal made this ad happen, since it seems unlikely Foursquare could afford such a high-profile placement. On
A breakdown of the effectiveness of sharing in driving ticket purchases on Eventbrite. The post-purchase shares are more influential, which could serve as an indicator of how services like Blippy or Facebook Deals/group buying could influence purchases.
amex social currency allows people to tag items they want to or have purchased in a store, give rewards to people who tweet about how they use their points