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An example of a traditional, brick and mortar business taking its "product" and applying it to a different arena.

The division between the activities you do outside with balls and those indoors with mice is narrowing by the day. Not content with invading the realm of traditional broadcasting, eSports is now getting its very own daily recap show that'll mirror the format of ESPN's SportsCenter. Machinima is launching Inside eSports, which will air seven days a week and show off news and analysis from the world of electronic gaming. Unlike ESPN's offering, Inside eSports will be an online-only affair, which will broadcast on Go90, Verizon's nascent video network. It'll begin broadcasting in May, although you won't see many commercials and advertising for it until June -- presumably to give producers time to iron out any kinks.

popular soaps trying to make a comeback by leveraging digital and social tools to get some attention.  

Last year Burt's Bees created an interactive billboard featuring thousands of tear-off product coupons to promote a new line of hydration cream. Originally placed in Minneapolis, the billboard has since been donated to the urban gardening students at Durham School of the Arts in North Carolina. Repurposed as a rain catching system, the billboard captures more than 6,300 gallons of rain water each year for use in the school's community garden.

pretty cool

"According to the study, which surveyed nearly 10,000 U.S. adults, around half of whom owned some sort of mobile device, a full 64 percent of tablets owners and 62prcent of smart phone owners said they used their devices for news at least one per week, meaning that one third of adults in the United States get some kind of news on a tablet or phone on a weekly basis, if not more frequently."

"The Forrester report found that over the next five years, the amount spent on online music, games, film, TV and news content by consumers in western Europe will surge by 65% from €6.2bn (£5bn) to €10.2bn."

ownload the NM Action app to view additional content related to its fantasy gifts. 

maybe an idea of how pulse can use pinterest

Readabl -- take photos of the physical  junk mail you want to stop receiving