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Simeon Spearman

Flurry: Time Spent On Mobile Apps Has Surpassed Web Browsing - 0 views

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    How people spend time on mobile
Ivy Chang

MediaPost Publications Jumptap: Lunchtime is Prime Time For Mobile Advertising 06/30/2011 - 0 views

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    stats on the CTR of websites - ads that feature a call to action show the most CTR
Simeon Spearman

Study: Within Four Years, 70 Percent Of All Mobile Ads Will Be Local - SocialTimes.com - 0 views

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    Forecast for mobile ad spend in 2015
Ivy Chang

MediaPost Publications Online Ad Spend Up, Facebook Soars 22% 06/29/2011 - 0 views

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    stats on ad spending
Simeon Spearman

Free-to-play Revenue Overtakes Premium Revenue in the App Store - 0 views

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    Good to know: free-to-play wins = good for advertisers
Greg Steen

Instant Instagram Stats - 0 views

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    What kinds of tools you use, how much attention your photos get, yada ydada
Ivy Chang

REPORT: How Google Plus Stacks Up Against Facebook - 0 views

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    google+ stats
Ivy Chang

MediaPost Publications More Reasons To Marvel At Tumblr 06/28/2011 - 0 views

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    growth of tumblr
Ivy Chang

MediaPost Publications Google: Activating Half-Million Androids A Day 06/28/2011 - 0 views

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    more mobile android devices being activated
Greg Steen

When's Prime Time in Mobile? Same as TV - 0 views

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    Prime time in mobile is shaping up to look a lot like TV: Working stiffs turn to their phones after they've logged off their computers for the day and plopped down on the couch at home. Users surf the mobile web and apps on phones most during the early evening, between 7 p.m. and 9 p.m., and keep usage up through the night, according to a recent study from third-party ad server MediaMind. Looking at billions of mobile ad impressions across devices, carriers and operating systems, mobile ad click-through rates are also highest between 7 p.m. and midnight, with clicks reaching a peak at 8 p.m. MediaMind serves global campaigns for advertisers and agencies in all digital media, including mobile.
Ivy Chang

MediaPost Publications Location-Based Ads Hit $6B By 2015 06/28/2011 - 0 views

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    talks about the growth of location based advertising as the number of smartphone and mobile tablets users grow.
Ivy Chang

Digital Losing Out on Campaign Ad Billions | Adweek - 0 views

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    despite the rise of digital media, people prefer the the television for their political advertisements.
Ivy Chang

MediaPost Publications Targeting eReaders 07/14/2011 - 0 views

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    stats on tablet/ereader users
Ivy Chang

For Every Facebook Fan, 20 Web Hits | Adweek - 0 views

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    hitting the "like" button on facebook and what it means for retailiers. building a bigger fanbase within facebook = more traffic to their website.
Ivy Chang

MediaPost Publications Tablets Beat PCs In Media Consumption 06/23/2011 - 0 views

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    some stats on tablet users and the potential for growth.
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