News Sites Lag Facebook, Google in Ad Targeting | ClickZ - 0 views
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Only three news sites - CNN, Yahoo News and The New York Times - out of 22 appeared to use high levels of ad targeting, according to a Pew Research Center study. In these cases, 45 percent or more of the ads were different from one user to the next. Another three news sites - CBS, USA Today, and MSNBC - exhibited moderate levels of targeting where between 29 percent and 40 percent of the ads were different across users. Sites with low levels or no apparent targeting included FoxNews.com, WashingtonPost.com, Time.com, and Newsweek.com. When researchers revisited the sites in January, they found that two - latimes.com and theatlantic.com - showed slightly higher levels of ad targeting. "By contrast, highly targeted advertising is already a key component of the business model of operations such as Google and Facebook," the study found.
Google+ Userbase is Two-Thirds Male - 0 views
Google Places Is Over, Company Makes Google+ The Center Of Gravity For Local Search - 0 views
Author Writes Novel 'Live' In A Google Doc - PSFK - 1 views
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she started writing her new novel on Google Docs, and you can see it taking shape word by word as she types.
Official Google Blog: A new frontier for Google Maps: mapping the indoors - 0 views
How Google+ Hangouts Are Transforming TV Broadcasting - SocialTimes.com - 0 views
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Google+ Hangouts On Air lets public figures, celebs, and those with large amounts of followers to let everyone beyond the participating group to watch the hangout as a live YouTube stream. The host can broadcast the session. Obama is hosting a 45 minute live hangout to respond to pre-selected Qs from his State of the Union address
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