Demand Media, a digital content firm that owns eHow and Cracked.com, has announced its acquisition of Creativebug today, a website for instructional videos on various arts and crafts.
Part of effort to expand within e-learning category
LIVE! LIVE! LIVE! Atemporality/asynchronicity is a given/commoditized tech ability. Coverage and access to live experiences and events will only grow in importance. Demand Media gets it.
demand-side social commerce from JWT in Singapore. Company shows products in the dev pipeline, users vote on favorites, and the products with most votes are hurried into production
Play a single round, and logic demands that a player betray his partner. Play the game repeatedly, however, and people can learn to cooperate to get the lightest sentence of a year.
"Play a single round, and logic demands that a player betray his partner. Play the game repeatedly, however, and people can learn to cooperate to get the lightest sentence of a year."
"Here are five lessons in the art and science of storytelling I learned by studying the pros ...
1) Adopt a newsroom mentality
Make content development a core part of the way you do business - just as it is in journalism. Embed it in every department. Hire journalists just as LinkedIn, Qualcomm and others have done. Curate voices like we do on edelman.com.
2) Hand-craft your content for each venue
Some companies try desperately to create singular pieces of content that can be simply be dumped in different places. That no longer works. Instead, hand-craft your content for each venue. Jonah Peretti, Buzzfeed's co-founder, summed it up best when he said: "Twitter is for your head, while Facebook is for your heart."
3) Cultivate superstars who have a POV
News and information, to some degree, is commodity content - it's everywhere. Deep, thoughtful analysis, however, is in high demand. Just as the New York Times has Nate Silver and ESPN has Bill SImmons, you too can grow and cultivate rock stars who create thoughtful content with unique analytical point of view.
4) Be relentlessly data driven
Speaking of Mr. Silver, if there's one thing he taught us this year it's that data rules. Follow in his footsteps in not only how you use data to inform and deliver your storytelling but also in how you measure your results. Many newsrooms, for example, now have real-time dashboards that help shape their decisions.
5) Let constraints fuel creativity
Finally, it's often hard to convince management to put resources behind content until there's proven ROI. However, constraints can breed creativity. The Wall Street Journal's daytime video network, for example, was challenged to cover the Olympics without footage. So instead it creatively turned to using puppetry - and with great success. Be creative to get around constraints."
Tablet shipments will outpace those of portable PCs this year as demand for PCs overall continues to slide, according to a new IDC forecast. The research firm projects that tablet worldwide shipments will rise 58.7% to 229.3 million units in 2013, while notebook computers will fall 6.7% to 187.4 million.
"In addition to keeping Apple at bay, DiClemente believes the studios could even survive a scenario in which cord-cutting became so pervasive that distributors were forced to do away with their bundled channel packages. That's because the broadcasters that are their primary clients wouldn't be affected. "The programs airing on the broadcast nets would maintain the reach needed to create demand for that content in later windows," wrote DiClemente."
"Hulu, the online aggregator of repurposed TV content and subscription video-on-demand, continued its apparent slide by failing to rank among the Top 10 U.S. online video sites in September, according to new data from comScore.
Reston, Va.-based comScore found that Amazon, which includes Amazon Prime Instant Video and Amazon Instant Video (transactional VOD), ranked 10th with more than 31 million unique viewers who watched nearly 107 million videos at 12.8 minutes per viewer."