update on aereo -- in discussion wtih Dish and AT&T to expand its reach
1. leverage data subscriptions from mobile services
2. partner with TV provider
AT&T has a viral marketing campaign that lets you use a Facebook app on your desktop or smartphone that lets you build a case (as in a mock "legal case") to convince someone you designate to buy a phone for you.
"Not surprisingly, social media are a major force behind the trend, as advertisers seek creative ways to engage with consumers and harness the energy surrounding major televised events, like this year's Olympics. The real-time ads arrive at a time when social media are playing a newly prominent role in the Games. In 2008, Twitter was still in its infancy; now virtually every high-profile American athlete has an active account on the microblogging site, and by the time they're over, the Games of the XXX Olympiad are expected to have become the most tweeted-about event in history.
In order for advertisers to stay timely and relevant, "our content needs to move at the speed of social media," says Kevin Burke, head of global consumer marketing at Visa."