UX Mag identifies three major "types of trends" impacting the future of online experiences. 1) Capabilities: Changing Technology Platforms - tablets, ambient devices and smart alarm clocks + anytime, anywhere expectation for rich online experiences. 2) Consumers: Evolving Online Behavior - broad consumer interest in new technologies and a desire to experience them and rapid rates of tech adoption. 3) Competition: Millions of New Entrants - flood information providers.
The article also features the CARS attributes of online experience by Forrester. Customized. Aggregated. Relevant. Social. CARS. See? They then go on to discuss the Nationwide Insurance iPhone app and the Avis car rental site/iPhone app.
Consumer electronics companies and chipmakers aren't the only players entering the wearable tech space. Nissan is joining the fray too, with what it alleges is the first smart watch to connect the car and driver.
Nissan will be showing off the device - dubbed the Nissan Nismo Watch - at the Frankfurt Motor Show. It's Nissan's first entry into the world of wearable tech.
But you might be surprised by the second-leading source of the expected surge in traffic. It won't come from people, but from machine-to-machine communications, or "M2M." Think of sensors in cars and in appliances, surveillance cameras, smart electric meters, and devices still to come, monitoring the world and reporting to each other and to centralized computers what they're detecting. The chart below, reprinted from the Cisco report, shows just how extreme the jump in machine-to-machine communications could be. It is expected to grow, on average, 86 percent a year, and by 2016 it is expected to reach 508 petabytes a month, or half a billion gigabytes.
Smart's new campaign is a quest "Against Dumb". Seems obvious, but I like it. It's simple and memorable, and the idea of being against overconsumption fits perfectly with their identity.