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Mr. Coe says the agency's Tumblr commerce platform has two service levels: one designed for small businesses and the other for brands. For the former, Coexist and Stripe would take a roughly 6% cut of sales transacted through the platform, but the service would be free to use. In the case of brands, he's envisioning something more custom where Coexist might develop a Tumblr blog for an event like Fashion Week and then power a pop-up store where Tumblr followers could buy limited-edition goods that had been unveiled that week. The service's first taker is Jeni's Splendid Ice Creams, which has 10 stores in Ohio and Tennessee and sells to wholesalers like Dean & Deluca and Whole Foods but shipped more than $1 million of product through its website last year. Its Tumblr account launched last week, and items for sale are marked with a yellow dot, including a $32 ice-cream-sandwich collection.

If you’ve been wondering how you can bring your Android app idea to the legions of HUD-goggle-wearing snowboarders around the world, wait no longer. Recon Instruments, the company behind the MOD Live, is launching an SDK at Google I/O this week. Developers will be able to access APIs for the device's long list of sensors, which include an altimeter, 3-axis accelerometer, and a barometer. To show off what’s capable with the SDK, Recon is showing off an app called RTP LiveView (video below), that shows you current snow and weather conditions, and offers GPS mapping and lift information. Why wait until next year to realize your HUD dreams? Recon’s SDK is available for download now from its site.

rich, visual merchandising across the online and mobile channels and designed and integrated a Facebook network that strengthens the Charlotte Russe community of shoppers and enables conversations to unfold on the entire shopping experience

These new forms of communication [texting, chatting, and social-network messaging] have exposed the fact that the voice call is badly designed. It deserves to die. Consider: If I suddenly decide I want to dial you up, I have no way of knowing whether you’re busy, and you have no idea why I’m calling. We have to open Schrödinger’s box every time, having a conversation to figure out whether it’s OK to have a conversation. Plus, voice calls are emotionally high-bandwidth, which is why it’s so weirdly exhausting to be interrupted by one.