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Although each of us is born with proactive brain, it's possible to enhance its performance. Here are some tips: Give your brain a rich bank of life experiences. Expose it to diverse environments and situations. Increasing the breadth of your experiences provides richer information for your brain to draw on as it helps you anticipate new situations. Let it borrow from the experiences of others by communicating, reading, or interacting with or about others. Think about what you want from the future. Take time to reflect on individual and team values and goals, both immediate and down the road. These will help guide your brain as it envisions future scenarios that may best help you achieve your objectives. Actively ponder future rewards or accomplishments. Emphasize rich, detailed thinking about long-term outcomes. This reduces the lure (and the danger) of instant gratification. Give yourself periods of relatively uninterrupted thought during which you let your mind wander. Doing this gives the brain's memory system extra time to recombine your prior experiences in ways that can help you envision future possibilities.

The real question is whether solutions like these will be enough. By some estimates in just a few years we will reach a point where all the information on the Internet will double every 72 hours. Double. I'm running out of metaphors to describe the magnitude of this content creation. The predictable result of this is that brands are beginning to focus on content creation when they start to look at social media. What are we going to create, or what are we going to get our customers/patients/fans/audience/victims to create? Is that really the best question we could be asking?What if you were to ask about the person that makes sense of it all? The one who sifts through all the content and picks out the best and most worthy. This person is missing from most corporate communications teams. It's not a commonly defined role on any ebusiness teams. In fact, there are few jobs like this at all. The closest comparative role may be contained within the rising Library 2.0 movement (one I wrote about some time ago), but this is not frequently linked to business communication or marketing. If this role did exist, what would it be called?