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When it comes to Twitter advertising, Bain says Twitter 80% of Twitter engagement consists of people clicking on a Tweet, while the remaining 20% is a Retweet or a Tweet. He thinks those are powerful signals, particularly if a user Retweets an ad: in doing so, they've transformed it from advertising to content endorsement. Case in point: two of the top 5 Tweets of all time are actually ads from McDonald's (MCD) and Disney (DIS) -- the others include Stephen Colbert's Tweet about the BP (BP) oil spill and Barack Obama's victory Tweet, "Yes we did." And when Volkswagen decided to unveil the new Beetle exclusively on Twitter, the auto maker saw a 52% engagement rate, which Bain says may have been the first time in digital advertising that "you were a minority if you didn't click the ad."

Google+ Hangouts On Air lets public figures, celebs, and those with large amounts of followers  to let everyone beyond the participating group to watch the hangout as a live YouTube stream. The host can broadcast the session. Obama is hosting a 45 minute live hangout to respond to pre-selected Qs from his State of the Union address

This is a custom ipad app, it's basically a version of each month's issue digitized with the ability to make styleboards out of the clothing.   And it's a $1 cheaper than newsstand prices

Weekly 11.4

in the style of Cash Cab, they transformed a taxi to give out living social deals.

social advergame let's you battle on your favorite websites.

INSIDE OUT is a large-scale participatory art project that transforms messages of personal identity into pieces of artistic work. Everyone is challenged to use black and white photographic portraits to discover, reveal and share the untold stories and images of people around the world. These digitally uploaded images will be made into posters and sent back to the project's co-creators for them to exhibit in their own communities. People can participate as an individual or in a group; posters can be placed anywhere, from a solitary image in an office window to a wall of portraits on an abandoned building or a full stadium. These exhibitions will be documented, archived and viewable virtually.