"According to their writeup, Disney has partnered with a company called Jaxx to create a line of toys that can be recognized by phone or tablet apps, then trigger animations based on Disney's movies or other properties. In the example seen by Reuters, pointing an iPad camera at a set of Little Mermaid-branded bongo drums will cause the crab Sebastian to come on-screen and perform a song by "playing" them. Specific animations could also be used to sell the products in stores, like an animated Tinkerbell who flies out of her box when shoppers look at her with a smartphone camera."
Point your camera at text and see an instant translation
Use your camera to view a product box/log and see that product come to life
View movie trailers just by looking at the poster with your phone
Viewing the actual food dishes at a restaurant by point the camera at the menu
Instructional videos for DIY. Point your camera at the object you are trying to build and see the next step
Car repair, point your phone at the flat tyre and see instruction how to replace the wheel
"Ian Heidt, director of product management for Qualcomm Labs, said the technology pulls in information from a variety of sensors on the phone, how consumers use the phone, including the camera, and location to create a unique fingerprint. "In early trials in Japan, we've seen improvement on targeting," he said. "It shows how mobile and content change the behavior of consumers."
Trials conducted by Blogwatcher in Japan found that consumers were three times more likely to click through and respond to WITYU notifications and offers as compared with non-contextualized and non-personalized offers. Click-through rates rose by more than 60% when specials and offers were delivered to consumers."
Trading in Justin Bieber and Ozzy Osbourne for tech stars Kevin Systrom who co-founded Instagram and Philippe Kahn who created one of the first camera phones, Best Buy is eschewing celebrity for Silicon Valley.
Flock is not just a brand new app; we see it as a brand new *kind* of app. While most apps today jockey for our ever-dwindling time and attention, attempting to become one of the apps that we think about the most, Flock is different. We designed Flock so you don't have to think about it at all. You just live your life like you already do. Spend time with your friends and family; take photos with whatever camera app you prefer. There's no work for you at all, really. Flock uses new battery-friendly location technology and sophisticated algorithms to magically know which of your Facebook friends you are with when photos are taken. After you leave your group hike, or the night out on the town, or Thanksgiving dinner, Flock will check if anyone wants to share the photos they took and then bring those photos together into a single group album for everyone to enjoy. And because most photos taken by iOS devices are geotagged, Flock can even work backwards in time from before you installed the app! So if you and your friends and family install the app today, you'll likely unlock lost memories that were trapped on each other's phones for years.
Customers will be able to select the photos on their camera phones (including photos on Facebook, Instagram, Picasa and "several other" platforms), then wirelessly beam them to one of the bar-top workstations.
Genius Scan Scans Documents From Your Phone. Last week Netted covered the Doxie One, a stapler-sized tool that scans to the cloud. Today, they've got an even more-portable solution: an app called Genius Scan. Genius Scan might just fix your coverting woes.
re its debut at the famous TED conference in March. "It wants to use camera phones to create a new kind of photograph," according to TechCrunch. The startup says it wants to "bring the real world to the flat Web," by capturing places instead of just a rectangular image. "It sounds like it could be a sort of panoramic photo, possibly with an augmented reality layer on top, but at this point the company isn't talking."
What I like is the ad creative putting an enlarged 2D code front and center to underscore the option for people to use their cell phone camera to snap a picture of the code to get more information. (Or register at Jet2Beach.com.) The actual 2D code is contained in a corner of the supersized one, which also serves as the framework for a collage of images of family members cavorting on the beach. 2D codes tend to look like tiny modern art works, so why not blow them up to fill the canvas of an outdoor ad?