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The Real Reason Google Is Paying Up Big For Admeld - 0 views

adage.com/...228151

Google advertising display

shared by Greg Steen on 13 Jun 11 - No Cached

Greg Steen on 13 Jun 11

Pundits will say Google bought publisher relationships and Admeld's yield optimization service for large publishers. Google bought QPS volume, period. [QPS is queries per second, a measure of liquidity or volume of display ads being offered via real time bidding or RTB.]

<div class="cArrow"> </div><div class="cContentInner">Pundits will say Google bought publisher relationships and Admeld's yield optimization service for large publishers. Google bought QPS volume, period. [QPS is queries per second, a measure of liquidity or volume of display ads being offered via real time bidding or RTB.]</div>

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Vevo Rolls Out Real-Time Bidding | Adweek - 0 views

www.adweek.com/...s-out-real-time-bidding-144854

shared by Simeon Spearman on 01 Nov 12 - No Cached

WPP's Xaxis Acquires Verizon-Backed Mobile Ad-Tech Company | Digital - Advertising Age - 0 views

adage.com/...297764

VZW verizon programatic real time bidding media automation wpp digital media

shared by John Rich on 30 Mar 15 - No Cached

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