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Simeon Spearman

Obama Is Advertising In Video Games - Business Insider - 1 views

www.businessinsider.com/ertising-in-video-games-2012-9

gaming entertainment social

shared by Simeon Spearman on 17 Sep 12 - No Cached
  • Simeon Spearman on 17 Sep 12
     
    Tagged for Obama's in-game ads and CARL'S JR USE OF ANIMATED GIFS!!! The rest of the examples are interesting, too, notably that PepsiCo spends 10% of its digital-media budget by investing in startups.
Greg Steen

Online Ad Spend to Surpass Print in 2012 - 0 views

www.adrants.com/...d-to-surpass-print-in-2012.php

internet advertising

shared by Greg Steen on 20 Jan 12 - No Cached
  • Greg Steen on 20 Jan 12
     
    major milestone
Simeon Spearman

Forecast: Local ad spending on Web & mobile to overtake newspapers by 2013 | Poynter. - 0 views

www.poynter.org/...to-overtake-newspapers-by-2013

mobile tablets lbs

shared by Simeon Spearman on 03 Jan 12 - No Cached
  • Simeon Spearman on 03 Jan 12
     
    in 2011, 6.3% of all local online advertising was served up on a mobile device. Borrell Associates forecasts by 2016, 88% of all local online advertising will be served up on a mobile device.
Simeon Spearman

Search beats display by large margin in mobile ad spending, study shows - paidContent - 0 views

paidcontent.org/...mobile-ad-spending-study-shows

search display mobile

shared by Simeon Spearman on 07 Jun 12 - No Cached
  • Simeon Spearman on 07 Jun 12
     
    Mobile - search or display? Worldwide, most marketers are choosing search
Simeon Spearman

Mobile-TV Advertising to Reach $1.4 Billion by 2015 | MediaWorks - Advertising Age - 0 views

adage.com/...228174

mobile tablets print traditional

shared by Simeon Spearman on 15 Jun 11 - Cached
  • Tablets are poised to help U.S. newspapers increase paid digital circulation to 4.6 million in 2015, for example, with most of the growth coming at general interest newspapers, from 1.5 million last year, primarily at the Wall Street Journal, according to annual Global Entertainment and Media Outlook from PricewaterhouseCoopers, which was released today.
  • The number of people viewing mobile TV in the U.S. will grow to 52.5 million in 2015 from 17.6 million in 2010, PricewaterhouseCoopers predicted. Mobile-TV ad spending in the U.S. will grow to $1.4 billion in 2015 from $370 million last year.
  • Simeon Spearman on 15 Jun 11
     
    PricewaterhouseCoopers is saying that consumers appear more willing to pay for content delivered to tablets, so they are seeing that tablets will fuel growth in paid newspaper circulation in the U.S. Also forecasts growth in Mobile TV and its respective ad spend.
Greg Steen

Top 200 U.S. Brands Ranked by 2010 Ad Spend - 0 views

adage.com/...228340

advertising

shared by Greg Steen on 22 Jun 11 - No Cached
  • Greg Steen on 22 Jun 11
     
    By industry
Greg Steen

Google Wallet Adds New Partners, Coupons, And Loyalty Cards | paidContent - 0 views

paidcontent.org/...ners-coupons-and-loyalty-cards

mobile mobile wallet

shared by Greg Steen on 18 Oct 11 - No Cached
  • Greg Steen on 18 Oct 11
     
    Google (NSDQ: GOOG) expanded its Google Wallet push Monday, adding new coupon and loyalty card services to its mobile payments product as well as a few new retailers hoping to make it easier for customers to spend money.
Simeon Spearman

Study: Within Four Years, 70 Percent Of All Mobile Ads Will Be Local - SocialTimes.com - 0 views

socialtimes.com/obile-ads-will-be-local_b67806

statistics mobile lbs advertising predictions 2015

shared by Simeon Spearman on 28 Jun 11 - No Cached
  • Simeon Spearman on 28 Jun 11
     
    Forecast for mobile ad spend in 2015
Rhiannon Apple

ComScore Report Shows Online Video Complements Other Ad Spending 06/07/2012 - 0 views

www.mediapost.com/...ine-video-complements-oth.html

video

shared by Rhiannon Apple on 07 Jun 12 - Cached
  • Rhiannon Apple on 07 Jun 12
     
    Video POV info
Simeon Spearman

MediaPost Publications Mobile Search Ads Will Follow Queries 06/16/2010 - 0 views

www.mediapost.com/publications

mobile search

shared by Simeon Spearman on 17 Jun 10 - Cached
  • The study by RBC Capital Markets suggests that mobile searches represent 8% to 10% of overall search queries in 2010 but less than 2% of paid search spend. RBC, however, expects that gap to close in the next few years as the proportion of sponsored listings in mobile search increases, keyword pricing rises, and Web-friendly smartphones proliferate.
Simeon Spearman

Brand Ad Dollars Continue Migration From TV to Online Video, Agencies Say | ClickZ - 0 views

www.clickz.com/...ation-tv-online-video-agencies

online video cpg tv advertising brand

shared by Simeon Spearman on 11 May 11 - No Cached
  • Simeon Spearman on 11 May 11
     
    "CPG clients will continue to spend a lot on video to replace the erosion of audiences for TV," said Gina Smilyansky, digital strategy director at Aegis-owned Carat, in reference to users' increased use of devices such as laptops and tablets. Carat currently works with CPG giant Procter & Gamble, with Smilyansky focusing on the Gillette brand.
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