AOL is launching a series of premium ad formats for mobile devices and tablets today, extending its Pictela platform across multiple screens. The technology enables brands to build and tailor cross-platform campaigns in real-time.
Advertisers can incorporate five applications in mobile ads running on the technology, including Facebook, Twitter, a photo gallery, video gallery, and content feed. Icons in the ads associated with the apps will open a larger window displaying content without leaving the ad. Pictela desktop ads can feature 25 different apps.
