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Infographic on the growth of tablet.

The new business meeting was going swimmingly-that is, until the client started asking questions about our design process. Then we unleashed our lexicon of specialized user experience (UX) research terminology. Why should we do that thing you called...what was it, task analysis? We'd like some of those personas. They're important, right? What the heck is contextual inquiry?! As mental models flew about the room, I realized how hard it is for clients to understand the true value of UX research. As much as I'd like to tell my clients to go read The Elements of User Experience and call me back when they're done, that won't cut it in a professional services environment. The whole team needs a common language and a philosophy that's easy to grok.

August 18, 2011 03:49 PM Eastern Daylight Time KANSAS CITY, Mo.--(BUSINESS WIRE)--Barkley, one of the largest independent marketing agencies in the U.S., in partnership with Service Management Group and The Boston Consulting Group, released findings today from a groundbreaking study of Millennials, "American Millennials: Deciphering the Enigma Generation."

The holiday shopping season is in full swing, and once again, we find ourselves scrambling to figure out what to buy our friends and family. Black Friday and Cyber Monday have come and gone but I still have plenty of shopping to do. My wife started dropping subtle hints about a month ago, but I'm still not confident that what I end up getting her will be what she really wants. And this isn't a new pattern of ours. Every holiday season when we exchange gifts, she thanks me, she smiles at me, she hugs me, and then she inevitably returns everything.

Ecommerce sites should consider how they can personalize their sites using Facebook data, as a new study shows 50% of visitors to ecommerce sites are currently logged in to Facebook. Using Facebook social plugins and Connect integrations, sites can leverage Facebook data to show visitors what friends bought or shared, what products relate to their Likes, and which friends they might want to invite. The study was conducted by Sociable Labs, which helps websites implement social functionality, and looked at 456 million visits to over a dozen ecommerce sites catering to different demographics.

In 2009, ModCloth founder Susan Gregg Koger launched her site's "Be the Buyer" program. It mixes business with pleasure. ModCloth buyers receive excellent data on what garments to buy and, at the same time, get to indulge in their fantasy of being a store buyer.