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As a social psychologist, I'm interested in how social commerce works. Not for academic reasons, but for a purely practical reason. Understanding why it makes commercial sense to help people to connect where they buy and buy where they connect provides businesses with a strategic advantage; the opportunity to reap the rewards of a powerful insight-led social commerce strategy, as opposed to merely deploying social commerce as a set of tactical tools. Jumping to the conclusion of a rather long post, I think that a psychologically informed understanding of how social commerce works points to the possibility of six particularly effective social commerce strategies.

You may be thinking, oh no, not another Pinfographic! This week's infographic takes a look at why both etailers and content marketers should take this exploding social network seriously. I've said it before, I'll say it once more - Pinterest is a social network not about what people are doing, but about the things that people want to consume. And it already refers more traffic than Twitter. The network is growing beyond the Midwest. Though still predominantly female, the entrance of well-known brands are drawing more and more XY chromosomes. So who are you talking to and how should you plant your flag? Maxymizer's pinfographic has some great pinformation.

Inforgraphic on social shopping behaviors & stats

Social Science Research Network (SSRN) is devoted to the rapid worldwide dissemination of social science research and is composed of a number of specialized research networks in each of the social sciences

The concept of social commerce can be taken literally, as in making a purchase directly through a social media property. This can be done, such as renting "The Big Lebowski" and watching it on Facebook. That's happening now, but as a revenue stream, it's insignificant.

Like Amway, you sell chloe + isabel jewelry & earn 30% commission. It's kinda social b/c you have an online boutique.

The holiday shopping season is in full swing, and once again, we find ourselves scrambling to figure out what to buy our friends and family. Black Friday and Cyber Monday have come and gone but I still have plenty of shopping to do. My wife started dropping subtle hints about a month ago, but I'm still not confident that what I end up getting her will be what she really wants. And this isn't a new pattern of ours. Every holiday season when we exchange gifts, she thanks me, she smiles at me, she hugs me, and then she inevitably returns everything.

Ecommerce sites should consider how they can personalize their sites using Facebook data, as a new study shows 50% of visitors to ecommerce sites are currently logged in to Facebook. Using Facebook social plugins and Connect integrations, sites can leverage Facebook data to show visitors what friends bought or shared, what products relate to their Likes, and which friends they might want to invite. The study was conducted by Sociable Labs, which helps websites implement social functionality, and looked at 456 million visits to over a dozen ecommerce sites catering to different demographics.

Eye tracking on Facebook Profile Page

If you're like most of the marketers or business owners I talk with these days, you're wondering what exactly are the benefits of Facebook fans (i.e., "Likes") to your brand. Also, how much more likely are they to do business with you than those who don't "like" you on Facebook? Those who profess to be fans are much more likely to participate in "desirable actions" using Facebook, such as making a purchase, installing an app, entering a sweepstakes or voting online in a contest. That's according to SocialCode, a full-service social agency owned by the Washington Post Company, which looked at 50 brands and more than 5 million Facebook ads over a five-month period earlier this year.

Discovery Week is an experimental and learning process to look at the next phase of the Guardian's digital future. The plan for the week is for the various teams and departments within the Guardian to collaborate and build a wide variety of projects and then demo them across the organisation at the end of the process. There are five themes for the week: Content Journeys, Visual Design, Social, Live and Commercial. Teams from Google, Mozilla, and the Guardian's US office have travelled to work on one or more project within these themes.

August 18, 2011 03:49 PM Eastern Daylight Time KANSAS CITY, Mo.--(BUSINESS WIRE)--Barkley, one of the largest independent marketing agencies in the U.S., in partnership with Service Management Group and The Boston Consulting Group, released findings today from a groundbreaking study of Millennials, "American Millennials: Deciphering the Enigma Generation."

In 2009, ModCloth founder Susan Gregg Koger launched her site's "Be the Buyer" program. It mixes business with pleasure. ModCloth buyers receive excellent data on what garments to buy and, at the same time, get to indulge in their fantasy of being a store buyer.

Why not to second-guess pricing from customer complaints - written by a social media consultant, but good point re price for the people who are ready for it

The next time you're faced with an incentive program as a consumer, think about how it makes you feel and ask yourself, "is this motivating me to refer my friends to this business?" Your answer to this question is important because the key to creating a successful sales organization in the next decade will be understanding how to leverage one of your greatest assets, your customer relationships.

When I recently browsed my Foursquare contacts - admittedly to remove some dead weight because I was getting too close to the 1,000 friend limit - I saw that a number of friends had stopped using it. I wanted to know why, and several were kind enough to share their stories.

tl;dr - Web actions are actions a visitor to your site or application does to another site or app. They create a cleaner and more seamless user experience.