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Beth Lingard

Comprehensive Review Of Usability And User Experience Testing Tools - 1 views

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    Usability and user experience testing is vital to creating a successful website, and only more so if it's an e-commerce website, a complex app or another website for which there's a definite ROI. And running your own user tests to find out how users are interacting with your website and where problems might arise is completely possible.
Beth Lingard

Why Pinterest Could Be A Real Contender for Commerce [Infogrpahic] - 3 views

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    You may be thinking, oh no, not another Pinfographic! This week's infographic takes a look at why both etailers and content marketers should take this exploding social network seriously. I've said it before, I'll say it once more - Pinterest is a social network not about what people are doing, but about the things that people want to consume. And it already refers more traffic than Twitter. The network is growing beyond the Midwest. Though still predominantly female, the entrance of well-known brands are drawing more and more XY chromosomes. So who are you talking to and how should you plant your flag? Maxymizer's pinfographic has some great pinformation.
Beth Lingard

Improve Your Startups Surveys and Get Even Better Data - 2 views

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    Practical tips and tricks to better survey design
Beth Lingard

T-Commerce 11 Innovations to Watch - 1 views

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    T-commerce tastes like it sounds. It's the use of television to facilitate transactions over the Internet. Research by PayPal in late 2011 found 49% of TV subscribers have interest in purchasing goods and services through their television or other "screen" like smartphones and tablets. At least 11 t-commerce initiatives are taking advantage of connected TV's transactional capabilities today
Beth Lingard

Discovery Week 2012 - Guardian (UK newspaper) - 0 views

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    Discovery Week is an experimental and learning process to look at the next phase of the Guardian's digital future. The plan for the week is for the various teams and departments within the Guardian to collaborate and build a wide variety of projects and then demo them across the organisation at the end of the process. There are five themes for the week: Content Journeys, Visual Design, Social, Live and Commercial. Teams from Google, Mozilla, and the Guardian's US office have travelled to work on one or more project within these themes.
Beth Lingard

Qualvu - 1 views

shared by Beth Lingard on 25 Feb 12 - Cached
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    Diary Study Program
Callie We

YouEye.com | Easy user testing for any website. - 1 views

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    sort of like usertesting.com but with a lot more detail. eye tracking and emotion tracking coming soon.
Beth Lingard

Can you say that in English? Explaining UX Research to Clients - 2 views

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    The new business meeting was going swimmingly-that is, until the client started asking questions about our design process. Then we unleashed our lexicon of specialized user experience (UX) research terminology. Why should we do that thing you called...what was it, task analysis? We'd like some of those personas. They're important, right? What the heck is contextual inquiry?! As mental models flew about the room, I realized how hard it is for clients to understand the true value of UX research. As much as I'd like to tell my clients to go read The Elements of User Experience and call me back when they're done, that won't cut it in a professional services environment. The whole team needs a common language and a philosophy that's easy to grok.
Beth Lingard

Verify App - 1 views

shared by Beth Lingard on 07 Jun 12 - Cached
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    Verify is the fastest way to collect and analyze user feedback on screens or mocks. See where people click, what they remember, or how they feel.
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