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UIE article on traits of successful and failed persona projects Originally posted by Beth @ Aug 15, 2011

The new business meeting was going swimmingly-that is, until the client started asking questions about our design process. Then we unleashed our lexicon of specialized user experience (UX) research terminology. Why should we do that thing you called...what was it, task analysis? We'd like some of those personas. They're important, right? What the heck is contextual inquiry?! As mental models flew about the room, I realized how hard it is for clients to understand the true value of UX research. As much as I'd like to tell my clients to go read The Elements of User Experience and call me back when they're done, that won't cut it in a professional services environment. The whole team needs a common language and a philosophy that's easy to grok.

August 18, 2011 03:49 PM Eastern Daylight Time KANSAS CITY, Mo.--(BUSINESS WIRE)--Barkley, one of the largest independent marketing agencies in the U.S., in partnership with Service Management Group and The Boston Consulting Group, released findings today from a groundbreaking study of Millennials, "American Millennials: Deciphering the Enigma Generation."