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Michael Comins

Mobile Optimization: 6 Ways To Prepare Your Site For Web 3.0 | Business 2 Community - 0 views

  • Test your site’s mobile usability. Does your site look good clean on your smartphone? If it doesn’t, get it fixed.
  • Use responsive web designs. You can save yourself and your website visitors headaches by employing a web design that automatically adjusts to the size of screen it’s displayed on. That way, users will get a positive website experience no matter which type of device they use.
  • Develop a mobile app. If you lack the funds to outsource the creation of an app to a company that specializes in it, you can develop an app on your own with platforms like Conduit Mobile.
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  • Make sure your images are high-resolution. Until recently, it wasn’t difficult to get away with using low-quality images on your website. Unfortunately, these kind of images look bad on mobile screens, so they’ll have to go.
  • Simplify your site design. Generally, simple and easy-to-navigate websites do much better with mobile devices. If you’re undergoing a site redesign, consider keeping it simple.
  • Don’t bother with flash. Apple products like the iPhone and iPad don’t support flash. If you’re using flash on your website, you’re not reaching your full audience.
Michael Comins

Mobile Devices Have Eclipsed the Desktop Experience; Get Over It | ClickZ - 0 views

Michael Comins

Scanbuy report shows that QR codes are growing in popularity - QR Code Press | QR Code ... - 0 views

  • This is an increase of 157% over last year when QR codes were still fighting for their place in the mobile marketing industry.
Michael Comins

QR codes help some smartphone shoppers to make their decisions and purchases - QR Code ... - 0 views

  • Nielsen found that – not terribly shockingly – the way in which the smartphones were being used and whether QR codes were scanned had a great deal to do with what the person was hoping to buy and where he or she was shopping.
  • the most popular place for mobile shoppers to use digital coupons was in grocery stores.
  • 41 percent said that they’d used their devices for those discounts at grocery stores, while another 41 percent said that they’d used them in department stores, and 39 percent said that they had redeemed coupons with their smartphones at clothing stores.
Michael Comins

4 Ways Marketers Can Keep QR Codes From Dying - QR Code Press | QR Code Press - 0 views

  • As more and more Americans turn to their mobile phones for information, the potential for QR codes grows ever larger. (Smart phone proliferation surged above 50% in early 2012). So, rather than wait for QR codes to die or, conversely, assume they’ll be just fine, marketers should take proactive steps to use QR codes more effectively right now.
  • First, businesses need to have offers that are QR code-specific.
  • Second, there is a difference between using QR codes in unique ways to get noticed, and using QR codes in unique ways just to be weird.
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  • Third, put QR codes in places that smart phone users will see. Remember that 100% of QR codes are scanned by smart phones.
  • Fourth, sometimes marketers make it too difficult on themselves. They try to force a type of engagement they want.
  • When someone scans a QR code it should automatically call your business. (This helps businesses too because phone calls produce substantially higher close rates than web visits).
Michael Comins

U.S. magazines show resounding favor for QR codes - QR Code Press | QR Code Press - 0 views

  • 99% of the top 100 U.S. magazines utilized QR codes in the first quarter of 2012. QR code use in this sector is up 288% over the same period in 2011, showing that publishers are beginning to take the codes more seriously. The report notes that these magazines used at least one QR code, which could be associated with advertising, service promotions, or exclusive digital content that is a companion to the magazine itself.
Michael Comins

ScanLife to show the effectiveness of QR codes in marketing - QR Code Press | QR Code P... - 0 views

  • Per ScanLife’s recent 2012 quarterly report consumers are scanning a lot more now, by about157% from this same time last year.
  • Today, more consumers are attached to smart phones and other such devices than they have ever been in the past. This has created an opportunity that businesses have been unable to ignore. QR codes have been identified as an effective way to reach out to these consumers, and many companies have begun using the black and white barcodes to promote goods and services. These companies have found that using QR codes can be tricky, however, with many failing to utilize them effectively.
Michael Comins

Small business growth is still driven by mobile commerce and marketing - QR Code Press ... - 0 views

  • mong the 500 owners of small businesses who were respondents in the survey, 14 percent have a mobile website that is unique from their standard site. From that group, 84 percent stated that “they have seen an increase in new business activity due to their mobile marketing efforts.”
Michael Comins

% of Mobile Web Traffic Growing Past Half in Some Places | Wireless And Mobile News - 0 views

  • While 7.96% of US Web traffic is mobile, in some countries mobile web accounts for over 50% of web traffic.
Michael Comins

Online Marketing in 2012 - What You Need To Know [Infographic] « « Prestige M... - 0 views

  • # Mobile searches increased by 400% in 2011. # 70% of all social networkers are also online shoppers. # Over 50% of ecommerce store visits occur when consumers are logged onto Facebook. # 68% of businesses plan to integrate social media marketing with their e-mail marketing. # Conversion rates are 105% higher for consumers that interact with ratings and reviews.
Michael Comins

Why I Follow Whole Foods | Social Media Today - 0 views

  • These local accounts allow Whole Foods to take a more targeted marketing approach, reaching out to local customers and answering specific questions.
Michael Comins

12 Key Social Media Takeaways from Top Social Media Experts | Social Media Today - 0 views

  • 1.Act
  • 2. It’s not about creating accounts, It’s what you do with them
  • 3.Collaboration is necessary for Social Media success
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  • 4. Life is not about being liked it’s about being effective
  • 5. Content Isn’t Great Until It’s Shared
  • 6. Twitter Golden rule – Give before you get
  • 7. Figure Out Your Customer’s Dream & Sell them
  • 8. For small business owners, Word Of Mouth Starts With You
  • 9. Our networks are our most important assets
  • 10. Online Video can help captivate, engage, and stimulate your audience
  • 11. What can be found, can be optimized
  • 12. You cannot qualify a gain without the ability to measure it
Michael Comins

QR Codes Are Useless Eye Candy Unless You Add Strategic Intelligence Behind Them - Busi... - 0 views

  • 48% of the respondents in the AT&T Mobile Marketing Survey point to an increase of 10% to 25% in traffic, while 14% have increased traffic 26% to 50%.
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    48% of the respondents in the AT&T Mobile Marketing Survey point to an increase of 10% to 25% in traffic, while 14% have increased traffic 26% to 50%.
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