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Michael Comins

Five reasons why QR codes are - mostly - a crock | memeburn - 0 views

memeburn.com/...comment-page-1

qr codes

shared by Michael Comins on 09 Nov 11 - No Cached
  • Michael Comins on 09 Nov 11
     
    South African perspective. Review to prepare for objections.
Michael Comins

U.S. tablet usage hits 'critical mass,' ComScore reports | Apple - CNET News - 0 views

news.cnet.com/...critical-mass-comscore-reports

ipad mobile web mobile marketing data tablets

shared by Michael Comins on 12 Jun 12 - No Cached
  • In just the two years since the release of Apple's iPad, the U.S. tablet market has reached a "critical mass," with nearly one in four smartphone owners also using a tablet in the three-month period ending in April, according to data released by market researcher ComScore.
  • Tablet use among smartphone owners has more than doubled in the past year, going from 9.7 percent last year to 23.6 percent this year, ComScore found.
  • "Tablets are one of the most rapidly adopted consumer technologies in history and are poised to fundamentally disrupt the way people engage with the digital world both on-the-go and perhaps most notably, in the home," Mark Donovan, ComScore's senior vice president of mobile,
Michael Comins

Online Marketing in 2012 - What You Need To Know [Infographic] « « Prestige M... - 0 views

prestigemarketing.ca/...-in-2012-what-you-need-to-know

mobile web mobile marketing infographic

shared by Michael Comins on 15 May 12 - No Cached
  • # Mobile searches increased by 400% in 2011. # 70% of all social networkers are also online shoppers. # Over 50% of ecommerce store visits occur when consumers are logged onto Facebook. # 68% of businesses plan to integrate social media marketing with their e-mail marketing. # Conversion rates are 105% higher for consumers that interact with ratings and reviews.
Michael Comins

Digby Retail Partners See Up To 600% Increase in Black Friday and Cyber Monday Multicha... - 0 views

www.marketwatch.com/...bile-commerce-sales-2011-11-30

mobile web mobile marketing data

shared by Michael Comins on 01 Dec 11 - No Cached
  • -- "Mobile Commerce Sales" increased up to 684% with the average being 204%
  • -- "Store Locator Visits" increased as much as 2,042% with the average being 1,506%
  • -- "Average Order Value" was as high as $228 with the average being $102
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  • -- "Unique Visitors" increased as much as 218% with the average being 147%
  • More and more, consumers are becoming comfortable using retailers' mobile optimized websites and rich apps for iPhone, Android and BlackBerry devices. It makes it easy for them to search, browse and buy, to find the closest retail location and also when in the store to scan products to see product details, ratings and reviews, and product videos.
  • PayPal predicted that 67% percent of consumers plan to make a purchase via mobile this holiday season.
Michael Comins

Welcome to a virtual reality | printweek.com | Latest Print Industry News, Jobs, Featur... - 0 views

www.printweek.com/...welcome-virtual-reality

augmented reality mobile web mobile marketing

shared by Michael Comins on 08 Dec 11 - No Cached
  • even as quick response (QR) codes start to gain traction, they are under threat from the next generation of technologies that offer new and unique forms of interaction between print and digital media, such as near-field communication (NFC) augmented reality (AR), digital watermarking and even iQR Codes.
  • Near-field communication
  • Augmented reality
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  •  iQR Codes
  • Digital watermarking
Michael Comins

QR codes provide an added integrated dimension :: BtoB Magazine - 0 views

www.btobonline.com/...-an-added-integrated-dimension

qr codes mobile marketing

shared by Michael Comins on 11 Nov 11 - No Cached
  • QR codes on the labels of shipped products or invoices can help generate repeat orders and facilitate online payments.
  • QR codes on postcards can direct potential buyers instantly to an online catalog, optimized for mobile device viewing, to review available products and services.
  • If your product or service requires a demonstration, a QR code can direct your prospects to an online video.
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  • QR codes on the labels of shipped products or invoices can help generate repeat orders and facilitate online payments.
Michael Comins

3 ways to make a mobile Web site stand out amongst the competition - Mobile Commerce Da... - 0 views

www.mobilecommercedaily.com/...nd-out-amongst-the-competition

mobile web mobile marketing data tips

shared by Michael Comins on 13 Nov 11 - No Cached
  • With 40 percent of smartphone owners browsing the Internet more frequently on their phones – using their devices to make holiday charity donations and buy gifts online – it only makes sense to ensure mobile purchases are available anywhere at any time.
  • The No. 1 thing is brand cohesiveness. Use the same URL on mobile as on your desktop site, as opposed to m. or .mobi. All it takes is a simple redirect script.
  • product reviews and testimonials, which could even be presented in the form of videos. Additionally, incentives like discounts for an opt-in for future communication and for taking a survey or participating in a poll.
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  • During the holidays these engaging polls could mean something like, “Get 20 percent off if you name Santa’s fourth reindeer.”
  • Paypal or another third-party. Additionally, there are times where the checkout process is not optimized for mobile, while the site is. The cart must be mobile-optimized.
  • For nonprofits first and foremost: people want to advocate a cause they like and this is especially true for the holiday season.
  • So many causes host banquets, auctions and dinners and they can provide video testimonials at events and promote them on mobile.
  • So, you are a nonprofit auctioning off a football signed by Eli Manning, tie a QR code to it leading potential buyers to a video of Mr. Manning talking about why he donated to this cause.
Michael Comins

What is mobile marketing? : Courtney Engle - 0 views

courtneyengle.com/...what-is-mobile-marketing

mobile web mobile marketing google analytics

shared by Michael Comins on 26 Oct 11 - No Cached
  • Is your website mobile ready?Have you tested it on a mobile device?  If you don’t have an iPhone, iPad, or other smart phone device – find one!  You might be surprised to check your Google Analytics or other website traffic and learn how many people are viewing your website on these devices.
  • Have you claimed your business page on sites like Foursquare, Yelp, Google Places, etc.?Whether your customers have reviewed you on these sites already or not, these services may already have claimed your presence on these sites. By claiming your sites, you improve your search rankings and have some control over special offers and responses.
  • QR Codes are key to directing traffic in your sitePeople don’t remember or don’t have patience to type in long addresses into their mobile devices.  In addition, you want to direct people to take specific actions like see a specific page for mobile users, opt in to email or sms marketing, check in on your social media sites, and many other options.
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