What is Mobile Marketing? - 0 views
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Because there are various types of phones, with various types of communications technologies on them, there are also many types of mobile marketing: SMS MMS Mobile Web Apps Bluetooth Location-Based QR Codes Banner Ads Mobile Websites
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Mobile Website is an optimized website for viewing on a mobile phone. Since smart phone screens are generally around three inches wide by four inches tall (or thereabouts), viewing a regular website often displays the text and images too small to read. By optimizing websites for mobile devices, your company can deliver a better web experience for the small screen user, thus increasing the chances that user might interact with the site the way you want them to.
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A perfect example of a well-done mobile website is that of pizza maker Papa John’s. Pick up a smart phone and browse to papajohns.com. (It won’t work in a web browser, you’ll have to see it on your phone.) The site is designed so the on-the-go visitor has just a couple of options and can quickly do the most likely thing a mobile user will want to do on papajohns.com: Order a pizza.