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Mobile phone usage and internet traffic are growing at a staggering rate, causing powerful changes in consumer behaviour and in the way people socialise and work together.

Most company websites are not easy to use on mobile devices, meaning they are increasingly irrelevant to the average consumer. If you want to attract new customers, build rapport with existing clients or offer new services or other value online, then mobile is on the must-do list.

A new approach to mobile-friendly web design is to create a website which will detect and adjust to the size of the device it is viewed on. Mobile responsive website design means a single site works well on all devices, future-proofing your website as new devices become popular.

Some of the most popular responsive web design grid tools are Gridpak, Golden Grid System, SimpleGrid, FluidGrids, Columnal, Gridless and The Semantic Grid System.

the  change-over to responsive design requires a significant amount of planning.

Of course, there is a lot more to this and the mix and meeting point of resizing of images, while also ensuring they keep an air of quality can take plenty of skill. Aside from images and resizing there are other considerations at hand. To jump to the point; sometimes you don’t need to fit all the information from the big screen onto the small screen – the essentials are what matter. Responsive design cuts out all the needless stuff and gives people a web version of the site that is easy to navigate, without them having to zoom in and also provides them with what they want to see. It eliminates the noise and makes the whole mobile browsing experience a pleasure.

Mobile adoption is skyrocketing, as is the diversity of mobile devices on the market – smartphones and tablets are currently leading multi-screen customer experiences. Today’s multi-device environment is bolstering mindshare and profile for responsive design because it offers a compelling promise to both website visitors and to those who build the Web: a single website that works on all devices.

Test your site’s mobile usability. Does your site look good clean on your smartphone? If it doesn’t, get it fixed.

Use responsive web designs. You can save yourself and your website visitors headaches by employing a web design that automatically adjusts to the size of screen it’s displayed on. That way, users will get a positive website experience no matter which type of device they use.

Develop a mobile app. If you lack the funds to outsource the creation of an app to a company that specializes in it, you can develop an app on your own with platforms like Conduit Mobile.

The abrupt, unexpected rise of native mobile apps starting in 2008 — after a decade-plus of stumbling, fumbling attempts at mobile versions of the Web — forced a radical rethink of interactive design principles.