QR Codes Getting More Use in Magazines | Adweek - 0 views
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From January to August, MRI measured more than 72,000 ads. Five percent of them contained QR or snap codes, up from 1.3 percent in the second half of 2010.
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And the mere presence of the codes seems to get readers more involved with the ads containing them—of those who saw an ad with a mobile barcode, five percent took a picture of it with their cell phones.
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By comparison, 14 percent who saw an ad visited the advertiser's website